The MECCA view:
This iconic formula has had a packaging makeover, now featuring a limited-edition Tutti Frutti design. The buildable, vegan mascara will lengthen, volumise and separate as you apply, providing a false lash effect in three coats. The hourglass-shaped wand also curls with every stroke for dramatic lift.

Key ingredients:
Peptides: condition and strengthen lashes.
Film-firming polymer: locks in curl for a lasting lift.
Acacia Senegal tree extract: sets volume for all day drama.

Made without:
Animal products, gluten and parabens.

Pair it with:
Kevyn Aucoin Eyelash Curler 
Too Faced Better Than Sex Liquid Eyeliner 
Too Faced Better Than Sex Waterproof Mascara 

From the shop floor:
"Apply the mascara at the roots first before pulling the wand through the length of the lashes, as the most product is deposited where you first lay the brush." - Sally, senior artist