The MECCA view:
This vegan mascara lengthens, volumises and separates as you apply. The buildable formula gives you curled lashes in two coats, and a false lash effect in three coats. The hourglass-shaped wand also curls as you apply for dramatic lift.

Key ingredients:
Peptides:condition and strengthen lashes.
Film-firming polymer: locks in curl for a lasting lift.
Acacia Senegal tree extract: sets volume for all day drama.

Made without:
Animal products, gluten and parabens.

Pair it with:
Kevyn Aucoin Eyelash Curler 
Laura Mercier Caviar Stick Eye Colour 
Too Faced Better Than Sex Waterproof Mascara

From the shop floor:
"Apply the mascara at the roots first before pulling the wand through the length of the lashes, as the most product is deposited where you first lay the brush." - Sally, senior artist