Animal-activist beauty junkies, rejoice; ethics come first but glamour has finally caught all the way up. Introducing no-compromises vegan skin care and the animal-conscious cult colours that even makeup artists swear by. “Vegan beauty is definitely on the uptrend,” observes MECCA’s Head of Education, Jacob Stanley. “The huge demand for vegan products means that brands have really upped their game; products can’t just go animal free, they also have to do more and work faster just to cut it.” So drumroll, here’s an edit of the absolute best, tested and ticked by our own vegan insiders. Also, trust the fact that every product in this edit is both vegan and cruelty-free. “It’s important to know that a ‘cruelty-free’ stamp means that a product is not tested on animals, though it could contain animal-derived ingredients. On the flipside, ‘vegan’ labels mean no animal ingredients yet could still be tested on animals,” explains Jacob. Legit vegan buys even exclude ‘no-harm’ ingredients like beeswax or honey and proteins or acids from milk.” Welcome to slick packaging, serious natural science and straight-up, animal-loving sophistication. Because ethical-luxe is a thing now.