THE IN-TRAY

The top 10 best-selling eyeshadow palettes

Looking to build on your already enviable eyeshadow haul? Or you’re a beauty novice who wants to enter the palette game? Whatever the reason (let’s be honest, do you really need one?) these palettes are the ones to get your hands on right now. They’re on our top 10 best-sellers list for their versatility, their blendabilty and so much more. Wondering what you’re missing out on? Get to know ‘em close up below.

10

Naked2 Eyeshadow Palette

It’s the second Naked palette that Urban Decay launched and quickly found a place is all of our makeup bags—the Naked2. With satin, matte and shimmer finishes, these 12 shades are rich in taupe pigment with a jet-black matte shade ‘Blackout’ (the darkest shade ever created by UD) for those looking to get a lil’ smokey.

Urban Decay Naked2 Eyeshadow Palette

9

Urban Decay Naked Eyeshadow Palette

The O.G. palette that kicked off the Naked phenomenon and won our hearts forever. A velvet-topped case filled with a carefully curated selection of bronze-hued eyeshadows. As one five-star reviewer said: “I love the fact that by using just this palette alone, it takes my eye makeup from casual to a party look in a flash!” When this palette launched it proved that neutrals were anything but boring and started the new-neutral phenomenon. You never forget your first love, right?

Urban Decay Naked Eyeshadow Palette

8

Too Faced Natural Eyes
Eye Shadow Collection


Small but oh-so-mighty, this tin of nine literally-perfect-for-any-occasion shades is a beauty novice’s dream. Three of the nine colours in the pan are oversized base shades, meaning you have plenty of neutral shadow to blend out a smokey eye or diffuse any discolouration on the eyelid before applying other colours.

Too Faced Natural Eyes Eye Shadow Collection

7

Smashbox Cover Shot Eye Palettes

The story behind these little pocket palettes? Seven high-impact eye palettes, inspired by trends seen in the brand’s cooler-than-cool L.A. photography studio and created in collaboration with beauty vlogger Shay Mitchell. With a finger on the cooler-than-cool California pulse, Smashbox launched in collaboration with beauty vlogger Shay Mitchell. With such a wide range of shades available in the range, and a pigment payoff that will bring a tear to your eye, these small but mighty compacts are perfect for the new-to-wearing-eyeshadow people in your life.

Smashbox Cover Shot Eye Palettes

6

Ciaté Chloe Morello Pretty, Fun & Fearless Palette

Expertly curated by vlogger and all-round beauty babe Chloe Morello, this palette is packed with on-trend shades ranging from deep plums to summer-ready oranges. What more can we say? If it has Chloe’s tick of approval, we’re in.

Ciaté Chloe Morello Pretty, Fun & Fearless Palette

5

Urban Decay Naked3 Eyeshadow Palette

The prettiest of all the Naked palettes, this metallic-rose gold case holds 12 deliciously blendable shades just like its Naked siblings. What sets this one apart? At launch, it included never-before-seen colours from the brand. Think soft dusty pinks to rose gold hues—and a matte black shade with red micro sparkles.

Urban Decay Naked3 Eyeshadow Palette

4

Too Faced Chocolate Bar Eye Shadow Palette

With 880 five-star reviews on mecca.com.au, this palette has become a staple in every good makeup bag. The perfect edit of warm neutrals, deep browns and bronzes encased in a too-cute chocolate bar tin—it’s seriously the sweetest thing. “My first love! I adore this palette it has a perfect selection of champagne and gold tones. I love the variety of smouldering brown shades that blend easily into the crease of the eye,” says Lenita Seker, assistant brand manager at MECCA. “The unexpected pops of pink and purple shades in this palette are great to add into any Beauty Junkie’s repertoire.”

Too Faced Chocolate Bar Eye Shadow Palette

3

Urban Decay Naked Heat Eyeshadow Palette

The most recent addition to the Naked Palette fam, this high-impact, amber-hued collection of 12 burning-hot shades is hot property for good reason. “This palette that will make an impact. These warm, deeply pigmented hues are not for the faint-hearted, they can create that burnt bronzey eye or a warm copper smokey eye in an instant, ”says MECCA’s regional training manager Lucy Simpson. “With such a huge selection of colours, the possibilities are endless.”

Urban Decay Naked Heat Eyeshadow Palette

2

Too Faced Natural Love Eye Shadow Collection

The ultimate blockbuster palette, it’s packed with 30 shades of every on-trend neutral you could dream of in a selection of matte, sparkle and shimmer finishes. What’s not to love? Too Faced co-founder Jerrod Blandino took the most popular shades from past best-selling natural palettes and paired them with fresh textures and brand new colours to create this lust-worthy collection.

Too Faced Natural Love Eye Shadow Collection

1

Too Faced Sweet Peach Collection

The one, the only, mighty Sweet Peach Palette. Heaven in the form of 18 blend-like-a-dream shades that suit any occasion and any skin tone. When it first landed, it took less than four days for this highly anticipated palette to be snapped up on mecca.com.au. According to Blandino, the shade range of this bad boy represents a peach in every way—from its nectar-filled centre to caramelized peaches on a warm summer’s day. Bliss.

Too Faced Sweet Peach Collection

Words by Emily Deacon
December 2017

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