The 9 skincare tips and tricks we learnt from Go-To founder, Zoë Foster Blake

Zoë Foster Blake is a certified Australian beauty legend. The founder of Go-To Skincare is a veritable font of knowledge, willing to share her insights (gained over decades as a beauty editor, trying every moisturiser, serum and treatment under the sun) with any who ask. And ask they did, at a series of exclusive interactive events with MECCA in South Australia and Queensland. Couldn’t make it? Never fear! We’ve rounded up the answers to some of the juiciest questions thrown Zoë’s way – including the one Go-To product she personally loves the most.

How do you keep skin hydrated in winter?

ZFB: “In winter, people think, ‘Oh I need to get a thicker moisturiser’ – but often it’s the serum that will actually do the heavy lifting! So, adding in a hyaluronic serum and using your regular moisturiser could actually have a lot more benefits than turning to something really thick that could clog your pores.”

Which skincare products can be used for oily skin?

ZFB: “Often, oily skin is in ‘over-compensatory’ mode – meaning your skin is dehydrated because you’re maybe using very strong exfoliants. I know when I have breakouts, my instinct is to go, ‘Dry that out! Use everything to get that oil out!’ – and so the skin freaks out and goes, ‘All my oil is gone – I'd better make some more.’ So, it produces more and more oil, and you go on this loop-de-loop. The irony is that you can use the Go-To Very Lightweight Moisturiser – which is oil-free – and then you can use Face Hero on top, which is an oil, but it has excellent balancing properties. The right oil can actually be fantastic for oily skin!”

What products would you recommend for a teenager looking to start a skincare routine?

ZFB: “I have dry, thirsty, reptile skin and I need constant hydration, so the thicker the moisturiser, the better – but I know that’s not the case for everybody. So now we have Very Lightweight Moisturiser (as with everything Go-To, the name hints at what it is!); it’s a gel cream, it’s oil-free, it absorbs instantly and it mattifies the skin. No shine, no residue – really, really good for teen and tween skin. Great under makeup, and it’s full of ceramides and hyaluronic acid and it really hydrates but it’s very lightweight! [laughs]. It’s also refillable.

“I’d also recommend a cleanser and of course, SPF.”

In what order should you apply skincare products?

ZFB: “The general rule is to go thinnest to thickest with your application order, and/or most active to least active. For example, you’d always put on Face Hero followed by the Very Useful Face Cream , but that’s because Very Useful is thicker and richer than Face Hero. Whereas with Very Lightweight Moisturiser, because it’s thinner than a face oil and doesn’t have any oil – it’s actually got humectants in it – you would put that on first and then seal it in with Face Hero, because it’s thicker. But, if you’re using a thicker, richer face cream – pop your oil on first!”

What does a face mist actually do?

ZFB: “A few years ago, I thought face mists were just silly things that people who had 12-step skincare routines used, and then I started using one and saw the efficacy of my products go way up. Applying a face mist before you use certain serums activates them – for example, you shouldn’t apply a hyaluronic serum to dry skin; you need to have damp skin, so a little mist in there helps with absorption and ensures it can actually do its job.”

Editor’s note: Keep an eye out for Go-To’s first-ever face mist launching at MECCA soon!

Is double-cleansing necessary?

ZFB: “If you’re wearing makeup and SPF every day, a nourishing oil cleanser is great for removing those thick SPF particles, and primer, and all of the oil and water-based ingredients that come from your products! If you’re applying six or seven makeup products a day, you’ve got to get that off! So that cleanser – followed by our water-based cleanser Properly Clean – gives you a stunning clean that allows your skincare products to absorb better and work better, and all that money you’re spending is actually going to give you results. You’ve got to clean your skin!”

What’s your favourite Go-To product?

ZFB: “I’m going to say Face Hero, because it’s the one I use morning and night – and sometimes in between! It was the product that informed our children’s range because I was using it on my kids’ rash-y skin to sort it out and calm it down. I can’t fault it – I’m very proud of it! If you’re curious about Go-To, that’s the one to try.”

How do you prep for the red carpet?

“I’ll start with a double cleanse, then barrier repair – so The Repair Shop mask – then I’ll use a Transformazing sheet mask, then Face Hero, then Very Useful Face Cream. It’s all about moisture, moisture, moisture! I’ve also got my gua sha [to massage in my products] because I will be puffy, so that will help with circulation and give me a jawline!”

What’s the most popular Go-To product?

ZFB:Transformazing – this is our bestselling sheet mask; we sell one a minute. It’s a big claim for our brand to go out and say, ‘This will give you instant results, this will make you look like you’ve had a full night’s sleep and a facial and gone for a run and had a green smoothie,’ but it works! We have a lot of makeup artists that insist on using it on models before makeup, it’s great for brides pre-wedding and the day after.

“When you’ve got something big on, always reach for this mask for a really concentrated dose of magic, and always follow up with something. My dear husband [comedian and host Hamish Blake] was so proud of himself the other day; he bought a six-pack of Transformazing at MECCA and sent of a photo to me of himself wearing the mask, saying, ‘Are you proud, honey?’ and I said, ‘Did you put anything on afterwards? Because the mask is only half the job!’

“Because it’s a serum, you need to follow up with an occlusive, so you need to add something thicker and more nourishing to lock in all that goodness. Another hot tip: if you’re using the sheet mask, squeeze out the magic potion residue and bring it down to your neck and chest (or save it and use it the next day!).”

Explore the Go-To range at MECCA.


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