THE IN-TRAY

Rebecca Baumann’s bright future in the arts

SHINING A LIGHT ON WOMEN IN THE ARTS, THIS YEAR’S FANTASTICALLY BRIGHT LIMITED-EDITION PACKAGING WAS CREATED IN COLLABORATION WITH AUSTRALIAN ARTIST REBECCA BAUMANN.

Perth-based artist Rebecca Baumann is fascinated by the relationship between colour and the complex workings of human emotion. “I think of colour as being emotive in the sense that it has the ability to go beyond conscious thought, to create a heightened sense of feeling in the body,” she explains. Baumann works in various disciplines including kinetic sculpture, photography, performance, digital animation and installation.

For her collaboration with MECCA, Baumann “painted with light” to create a series of joyful, ethereal and exquisite artworks that perfectly capture the spirit of the holiday season. The artworks are splashed across our store windows, displays and gift packaging. "The packaging is laminated in a holographic film, so it will reflect gentle rainbows when caught in the sunlight."

In addition, MECCA has commissioned an artwork by Baumann, which is now on display at The Ian Potter Centre: NGV Australia. The work, titled Window Work (intersections and notations), uses coloured transparent vinyl affixed to glass windows to light up the interim spaces on level two of the gallery. It offers visitors an immersive colour experience that interacts with the existing architecture and natural light. “It creates a choreography of colour which shifts as you move through the different spaces,” explains Baumann. “The work has a temporal quality, affected by the changing atmospheric conditions of the outside world.” Be sure to check out Window Work (intersections and notations), at the NGV and take home a piece of Baumann’s fantastically bright work when you shop at MECCA this holiday season.

This collaboration is part of MECCA’s ongoing partnership with the National Gallery of Victoria and our passionate support for women in the arts.

Words by Romy Erdos
November 2018

SHOP THE MEMO

viewing of products

Free Deluxe Sample When You Spend $150
Limited Edition
$22.00
(0)
Free Deluxe Sample When You Spend $150
Limited Edition
$130.00
(0)
Free Deluxe Sample When You Spend $150
$48.00
(54)
Free Deluxe Sample When You Spend $150
Limited Edition
$100.00
(0)
Free Deluxe Sample When You Spend $150
Limited Edition
$36.00
(0)
Free Deluxe Sample When You Spend $150
Limited Edition
$40.00
(0)
Free Deluxe Sample When You Spend $150
Limited Edition
$28.00
(0)
Free Deluxe Sample When You Spend $150
Limited Edition
$28.00
(0)