THE IN-TRAY

It’s not just you: pineapples are everywhere in the beauty world

THERE’S A NEW WAY TO GET YOUR DAILY SERVE OF NUTRITIOUS FRUITS IN YOUR DIET: IN SKINCARE. AND THE INGREDIENT OF THE MOMENT IS PINEAPPLE.

In the fruit salad of skincare, from watermelon-infused masks to citrus-powered cleansers, there’s a new tropical temptation vying for space in your bathroom cabinet. Pineapple, you may have noticed, is beauty’s favourite new ingredient. The golden fruit, rich in antioxidants and vitamin C, offers a cocktail of impressive benefits for skin, including hydrating, protecting and nurturing gains. In addition, by blending both AHAs and BHAs, pineapple is a natural exfoliant that smooths your complexion and promotes glow. When exquisitely ripe, it also possesses a feel-good fragrance that transports you, in the depths of winter, to an island getaway with powdery sand and swaying palms. No wonder it’s having a moment in the sun.

Leading the pineapple express is M.A.C, which recently released five limited edition scents in its wildly popular Prep + Prime Fix. The Mini Fix Plus in pineapple, spliced with a hint of coconut, lends the soothing spritz a tropical vibe. Use it to sheer out foundation, extend the wear of your makeup, or as a summery pick-me-up for lacklustre skin. The airport-friendly size of 30ml is absolutely tote-able, too. Too Faced has gone troppo for pineapple as well, as reflected in its fruit-scented Tutti Frutti Pineapple Paradise Strobing Bronzer, and matching shadow palette filled with eye-catching shades inspired by the photogenic fruit.

READ MORE: The technicolour world of Too Faced’s Jerrod Blandino

Bromelain, an enzyme found in pineapple that resurfaces the skin and reignites cellular turnover, is a key component in Dr. Dennis Gross’ Professional Grade Resurfacing Liquid Peel. “We combined acids and enzymes, so there is a synergistic effect,” Dr. Gross told us. “Enzymatic peels remove the protein and sediment that lives on the surface of the skin and acid dissolves the debris, so they work in concert.” Similarly, Too Faced’s Pineapple Glow Moisturising and Brightening Face Mask, a rinse-off treatment that resembles a fruit jam from an upscale farmer’s market, combines the it fruit with glycolic and lactic acids to exfoliate and boost radiance.

READ MORE: Enzyme formulas are the gentle way to exfoliate—here are 13 ways how

The last time pineapple was so revered may have been 17th century England. Back then, this impossibly exotic fruit, plucked from warmer climes such as South America or cultivated in hothouses called “pineries”, was an avatar of class, wealth and prestige. Displaying a single pineapple in your home was a status symbol—some crafty hostesses even rented them—which explains why its image has been used for generations in wallpaper, fine china, furniture and design objects. Nowadays, you could flaunt a pineapple plantation of your own given the slew of on-theme beauty products. The message: your face is your most precious commodity.

In Australia, we do have a healthy obsession with the spiky-skinned fruit. We char-grill it, caramelise it, add it to pizza, adorn cakes with it and turn it into a zinging salsa. A burger with the works would not be complete without a juicy slice of the bright yellow fruit. Plans are even afoot to evolve The Big Pineapple on Queensland’s Sunshine Coast from a kitsch Insta-stop into a food and tourism hub. And when it comes to internet trends, how to pull a pineapple apart with your bare hands has become a YouTube hit. All of which feeds into beauty’s latest obsession for juicing and sluicing it into luminous skincare. Clearly, we can’t get enough of the stuff.

It’s everywhere you look. Mecca Cosmetica’s Transforming Facial Cleanser is infused with a tropical fruit complex, (hello, pineapple) to soothe, protect and improve the appearance of your skin. Tammy Fender’s Essential C Tonic is a hydrating elixir that invigorates your complexion with fruit actives. REN uses the brightening extract in its Clarifying Toning Lotion as well as its Radiance Perfecting Serum. Drunk Elephant’s B-Hydra™ Intensive Hydration Serum uses pineapple ceramides to count eract dryness. Meanwhile, Lancome’s Advanced Génifique Sensitive Dual Concentrate shields skin with a blend of ferulic acid, vitamin E and pineapple extract.

READ MORE: Tammy Fender’s holistic skin care brand is a force of nature

If you’re a fan of barbecued pineapple, you might be intrigued by Dual Charcoal Detox from Clark’s Botanicals, which combines purifying charcoal and nourishing fruit enzymes. Coming next week to MECCA is Glow Recipe’s Pineapple-C Bright Serum, which is packaged in a fruit-shaped bottle and promises a newly reflective complexion. On Instagram, the brand called it “glass skin in a bottle.” Pineapple is “naturally rich in vitamin C, bromelain enzymes, and AHA, so it brightens like no other while gently smoothing skin,” the brand added. The in-demand serum launches at MECCA on 27 August. Celebrate its arrival with a slice of ham and pineapple pizza and a pineapple mocktail, natch.




Words by George Epaminondas
August 2019

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