Our most iconic beauty: from the up-and-coming to the overnight success stories


They haven’t been around for long, but they’re already making their mark. Keep your eye on these.

GOOPGENES All-in-One Super Nutrient Face Oil

Restorative, nourishing and calming, this face oil is brimming with nutrient-dense oils including bakuchiol, cacay, and amla, plus extracts like Schisandra fruit and squalane which work together to help diminish the appearance of fine lines and improve firmness.

Urban Decay Naked Wild West Eyeshadow Palette

Let’s be honest, whenever Urban Decay drops a new Naked Palette, you know it’s going straight to the top of every makeup lover’s palette list. This one is super-pigmented, vegan and offers a range of twelve California desert-inspired neutrals, ranging from soft beige, rich terracotta brown, deep copper, burnt orange, plus a pop of turquoise green and blue.

Officine Universelle Buly Hyaluronic Acid

We’ve been waiting a long time, and finally Officine Universelle Buly has gifted us with their luxurious skincare range. The product to watch? Their hyaluronic acid. It’s not your average hyaluronic acid—it actually comes in a powder formula that can be mixed with one of Officine Universelle Buly’s Ionized Cleansing Waters. You can also mix this hyaluronic powder with your favourite with your favourite oil—as hyaluronic acid is not miscible with oil, the mixture created provides a gentle micro-peel.

Tom Ford Tubereuse Nue EDP

The newest scent from Tom Ford is soft, floral and sensual: capturing the fresh petals of tuberose and jasmine. Suede accord and timut pepper add depth finishing off with a blanket of musk. If there’s one thing we’ve learnt about any Tom Ford fragrance, it’s that every new launch quickly becomes a staple in our fragrance wardrobe.

bareMinerals Ageless Phyto-Retinol Face Cream

If you’re looking for a plant-based alternative to retinol then you might be interested to know that this cream from bareMinerals is created using phyto-retinol—a natural retinol alternative that comes from the Picão Preto plant. It still provides the same age-defying results as traditional retinol without causing any redness, dryness or irritation. Added hyaluronic acid and protein peptides also help to improve overall hydration and texture.

Morphe x Avani Gregg For the Bebs Palette

There’s bright, poppy eyeshadow palettes and then there’s Morphe x Avanti For The Bebs Palette. This kaelidscopic wonder contains 20 richly pigmented eyeshadow shades and 10 cake liners (for all your coloured winged liner needs). Avani herself came up with the line-up of shades.

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They came onto the scene and were quickly gathered momentum (and five-star reviews) – these are the products that have shot to the top of our wish lists the moment they launched.

Glow Recipe Watermelon Toner

No matter your skin type, a bouncy complexion is always a goal. And it’s easy with this overnight sensation from Glow Recipe—it’s ultra-gentle and enriched with non-irritating acids which help to decongest skin. The watermelon included in this one helps to soothe and hydrate skin (hello, bounce) while cactus water delivers electrolytes and antioxidants.

Dr Dennis Gross Spectralite Faceware

Sure, it’s a bit of an investment—but it also means you can pretty much break up with your facialist. Often sold out (and promptly restocked) and with plenty of five-star reviews, this LED device is something to behold. Fitted with a combination 100 red LED and 62 blue LED lights, this mask works to smooth wrinkles, diminish discoloration, and clear acne for a beautiful, youthful complexion. Red lights penetrate deep within skin’s dermis to stimulate collagen production, while blue lights destroy acne-causing bacteria to reduce redness and prevent future breakouts.

Drunk Elephant Lala Retro Cream Moisturiser

This tub of whipped deliciousness is up to nearly 800 five-star reviews on, so yeah, it’s kind of a big deal. A restorative cream that’s lightweight and whipped in texture, it’s incredibly nourishing. Plus, it’s infused with a plant ceramide complex, African oils, omega acids and antioxidant-rich fermented green tea. Apply this one morning or night and enjoy the protective layer it forms.

Kevyn Aucoin Volume Mascara

Loved by so many for its tubing formula, the Volume Mascara by Kevyn Aucoin masterfully volumises and lengthens every lash—not to mention its ease of application thanks to the skinny wand (which means no lash is left behind). Warm water and a gentle rub at the end of the day is all you need to remove it as well, making it the perfect travel companion.

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