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Beauty and art go hand in hand at MECCA, inspiring so much of what we do. Since 2015, MECCA has combined this love for art with our commitment to empowering women and supporting emerging talent. Each year, MECCA celebrates an Australian female artist and contributes towards the acquisition of a piece of their work to be displayed at the National Gallery of Victoria . This piece of art is then also used to create our coveted holiday packaging. Here’s a look down memory lane of all of the artists we have collaborated with thus far.
The first artist MECCA collaborated with was Clare Ellison Jakes . Ellison Jakes created a vibrant piece that celebrates the art of giving. With a focus on colour, movement, texture and materiality, Clare’s aesthetic beautifully brought to life the spirit, energy and magic of a MECCA holiday.
Perth-based artist Tanya Schultz of Pip & Pop has created a brightly coloured, kaleidoscopic artwork that captures the spirit and celebration of our festive season. Schultz was inspired by the ancient Japanese tradition of gifting Temari Balls to children – parents and grandparents would use threads of old kimonos to create beautiful, hand embroidered balls.
MECCA’s 2017 holiday packaging was designed by Indigenous artist, Claudia Moodoonuthi . The inspiration behind the design was based on Moodoonuthi childhood's home – she would take notice of every colour in the ground and soil. The holiday packaging design was bright and rich in colour and creative spirit.
In 2018, Perth-based artist, Rebecca Baumann “painted with light” to create a serious of joyful, ethereal and colourful artworks that perfectly capture the spirit of the holiday season. The packaging was laminated in a holographic film, so it would reflect gentle rainbows when caught in the sun.
Many of you may remember the dreamy textile art that was featured on last year’s holiday packaging. The artist behind 2019’s holiday packaging was former jewellery designer, Tammy Kanat. Kanat’s art pieces are hypnotic with the intricate patterns of bright wool that wind around in a seemingly infinite web of colour.
This year we have collaborated with Chinese-Australian artist, Louise Zhang. Figurative yet fantastical, Zhang's multidisciplinary practice draws upon her modern identity and emotions, as well as traditional Chinese mythology and botany. Her captivating use of colour graces our limited-edition holiday packaging this year.
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