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Our mascara choice is one of the most personal and sacred portions of our beauty routines. We’ll
take skincare and hair care advice from everyone and anyone, even those with completely
different concerns. But try to convince someone to trial a new mascara or that you’re working
with a better wand and the conversation is over.
It is a beauty constant that you’ll find in every kit around the globe, even in routines of those
who prefer nothing more than an SPF and a splash of water. Basically, these lash-lengthening,
volumising wonders are universally loved by all.
When it comes to mascara, beauty brands are always pushing boundaries (read: discovering new
formulas and ways to develop products) when it comes to mascaras. The newest mascara on the
block is Kevyn
Mascara: it defines and enhances lashes and features a cone-shaped bristle brush which
allows for easy application of product whilst separating each lash. The formula consists of
lightweight waxes to deliver a softer, like-wearing-nothing-at-all feel to the lashes.
Willing to experiment but too low on funds to make a wrong move? Then reach for Mecca Max’s Wink Ink
Super Mascara, a budget-friendly formula that will break you out of your mascara rut
with its ultra-pigmented and buildable formula. Wiggle the wand from root to tip to ensure
you’re coating every inch of your lashes.
Ready to branch out but want to try a formula that’s natural and won’t disappear halfway through
the day? Ilia’s Limitless
Lash Mascara is formulated with shea bu tter to treat your lashes but won’t budge; the
dual-sided brush allows you to reach smaller lashes at the inner corner of the eyes and comb
through your longer, more prominent lashes to separate, thicken and lengthen all at once. bareMinerals’ Strength &
Length Serum-Infused Mascara is another natural wonder: not only does it coat each lash
from root to tip with flake, clump and smudge-proof formula—it’s also infused with a powerful
plant-based serum which encourages your lashes to grow stronger, longer and fuller.
If you’re for a luxe-meets-natural mascara to give your lashes a break from bad behaviour, Gucci
Westman’s Westman Atelier
Eye Love You Mascara is infused with chicory root to give your eyelashes body; and a
cocktail of sunflower seed, carnauba and beeswaxes to lend structure and volume that’s actually
good for you. Great lashes start with healthy lashes.
Volumising mascara might not be your everyday go-to but there’s certainly a time and a place to
amp things up. If you’re leaning into a smokey eye or bold look on the lids, your regular
meeting-ready mascara isn’t going to cut it. You want volume without weight; definition without
the clump and a formula that can still be seen when paired with an inky liquid liner or bright
wash of colour. Try Morphe’s Make It Big Mascara for serious volume and oomph, or NARS Climax Extreme
which features a unique XXXL ribbed-bristle brush that coats each lash with a latex-like black
pigment, all whilst ensuring an even application from root to tip.
To perfect the curled lash is to perfect feigning eight hours of sleep. Paired with the right
concealer a curling mascara can open up the eyes and deliver a fresh, wide-eyed feel. Can you
really say your current mascara is delivering on that? If you’re willing to experiment, the Lash-Expert Twist Brush
Mascara from By Terry allows you to define, volumise and curl thanks to its two-step
twist custom-brush system and smooth-as-butter formula.
If you’re willing to invest in a mascara but require one that does it all, that is, one that
brings volume and length but won’t smudge or budge; holds a curl and lifts but doesn’t clump or
stick, we suggest looking to the all-rounders like Too Faced’s Better Than
Sex Mascara (a cult classic) or the Hourglass Caution Extreme
Lash Mascara (a trusty vegan option). Both deliver on all of the above and coat the
lashes with a reliable, pitch black formula that does it all.
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