The mascara guide: how to elevate your look with the right mascara


Our mascara choice is one of the most personal and sacred portions of our beauty routines. We’ll take skincare and hair care advice from everyone and anyone, even those with completely different concerns. But try to convince someone to trial a new mascara or that you’re working with a better wand and the conversation is over.

It is a beauty constant that you’ll find in every kit around the globe, even in routines of those who prefer nothing more than an SPF and a splash of water. Basically, these lash-lengthening, volumising wonders are universally loved by all.

The newcomer

When it comes to mascara, beauty brands are always pushing boundaries (read: discovering new formulas and ways to develop products) when it comes to mascaras. The newest mascara on the block is Kevyn Aucoin’s Indecent Mascara: it defines and enhances lashes and features a cone-shaped bristle brush which allows for easy application of product whilst separating each lash. The formula consists of lightweight waxes to deliver a softer, like-wearing-nothing-at-all feel to the lashes.

The saver

Willing to experiment but too low on funds to make a wrong move? Then reach for Mecca Max’s Wink Ink Super Mascara, a budget-friendly formula that will break you out of your mascara rut with its ultra-pigmented and buildable formula. Wiggle the wand from root to tip to ensure you’re coating every inch of your lashes.

A natural order

Ready to branch out but want to try a formula that’s natural and won’t disappear halfway through the day? Ilia’s Limitless Lash Mascara is formulated with shea bu tter to treat your lashes but won’t budge; the dual-sided brush allows you to reach smaller lashes at the inner corner of the eyes and comb through your longer, more prominent lashes to separate, thicken and lengthen all at once. bareMinerals’ Strength & Length Serum-Infused Mascara is another natural wonder: not only does it coat each lash from root to tip with flake, clump and smudge-proof formula—it’s also infused with a powerful plant-based serum which encourages your lashes to grow stronger, longer and fuller.

If you’re for a luxe-meets-natural mascara to give your lashes a break from bad behaviour, Gucci Westman’s Westman Atelier Eye Love You Mascara is infused with chicory root to give your eyelashes body; and a cocktail of sunflower seed, carnauba and beeswaxes to lend structure and volume that’s actually good for you. Great lashes start with healthy lashes.

Turn up the volume

Volumising mascara might not be your everyday go-to but there’s certainly a time and a place to amp things up. If you’re leaning into a smokey eye or bold look on the lids, your regular meeting-ready mascara isn’t going to cut it. You want volume without weight; definition without the clump and a formula that can still be seen when paired with an inky liquid liner or bright wash of colour. Try Morphe’s Make It Big Mascara for serious volume and oomph, or NARS Climax Extreme which features a unique XXXL ribbed-bristle brush that coats each lash with a latex-like black pigment, all whilst ensuring an even application from root to tip.

Curl up, curl up

To perfect the curled lash is to perfect feigning eight hours of sleep. Paired with the right concealer a curling mascara can open up the eyes and deliver a fresh, wide-eyed feel. Can you really say your current mascara is delivering on that? If you’re willing to experiment, the Lash-Expert Twist Brush Mascara from By Terry allows you to define, volumise and curl thanks to its two-step twist custom-brush system and smooth-as-butter formula.

All-in-one investments

If you’re willing to invest in a mascara but require one that does it all, that is, one that brings volume and length but won’t smudge or budge; holds a curl and lifts but doesn’t clump or stick, we suggest looking to the all-rounders like Too Faced’s Better Than Sex Mascara (a cult classic) or the Hourglass Caution Extreme Lash Mascara (a trusty vegan option). Both deliver on all of the above and coat the lashes with a reliable, pitch black formula that does it all.


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