THE IN-TRAY

#MECCALAND has just been announced...here’s everything you need to know

THE COACHELLA OF BEAUTY FESTIVALS IS MIGRATING TO SYDNEY THIS YEAR, AND IT’S A WHOLE NEW WORLD FOR THE MAKEUP OBSESSED. #MECCALAND 2.0 WILL COME ALIVE IN MAY WITH EXCLUSIVE BRANDS, SUPERSTAR GUESTS AND FIVE IMMERSIVE WORLDS DEVOTED TO BEAUTY. YOU DON’T WANT TO MISS THIS.

Hold on to your highlighters! The ultimate beauty festival #MECCALAND is back for its second year and it’s a whole new world for the makeup obsessed. The biggest event on the beauty calendar, #MECCALAND is set to deliver more thrills, more squeals ... pretty much more everything really, to a shiny new location in Harbour City. That’s right, we’re coming for you, Sydney.

A WHOLE NEW WORLD FOR THE BEAUTY OBSESSED

Revellers will discover five immersive worlds where beauty comes to life with next-level experiences, large-scale installations and plenty of photo opps. Popstar Park is a total playground for beauty junkies; City Of Lights is a major makeup metropolis; The Queendom is where you live your best life; The Wildflowers is where you set your beauty bohemian free; and Temple Of You is a retreat for your mind, body and soul. There’s something for every one of your makeup moods and we can’t wait for you to explore.

THE WORLD’S HOTTEST BRANDS AND NEVER-BEFORE SEEN BEAUTY

Guess who’s coming with us to #MECCALAND Only the greatest beauty brands of all time (over 40 of them). We’ve got your NARS, Too Faced, Urban Decay, Drunk Elephant, HOURGLASS, Tatcha, Go-To (coming to MECCA in April), Stila, Laura Mercier, MECCA MAX, bareMinerals, M.A.C.. The list literally goes on and on. And they’re bringing with them limited-edition and never-before-seen beauty for you to get your hands on. That means, life-changing skin care, customisable beauty, prized possessions for your beauty cabinet, things to make you glow, things to make you sparkle and things that will make you look and smell amazing. There will also be plenty of juicy samples and giveaways to score along the way.

GET UP-CLOSE WITH OUR SUPERSTAR GUESTS

It wouldn't be the hottest event in town without A-list guests. From YouTubers, to celebrity makeup artists (hello, Chantelle Baker, Emma Chen, Max May), to brand founders (Zoë Foster Blake, Elle Ferguson) and plenty of It gals and guys (looking at you Eleanor Pendleton, Gemma Watts, Isabella Fiori, Shani Grimmond, Flex Mami)....and so many more! #MECCALAND brings together the biggest names in beauty. See the full lineup here.

GIVE ME THE DEETS!

It’s all going down over three MASSIVE days from 17-19 May at 5 Locomotive Street, Eveleigh. You can find the full lineup, ticket info, session times and more on our website and be sure to follow along @meccamaxima on Instagram for all the cheeky updates. Tickets go on sale Wednesday 20 March at 8am AEDT (that’s Sydney time people). Sign up to MECCA Beauty Loop for the exclusive pre-sale on Tuesday 19 March.

Your mind will be blown. Your friends will want in. You don’t want to miss this. See you at #MECCALAND.

Words by Romy Erdos
Photographed by Steven Popovich
March 2019