THE IN-TRAY

How MECCA M-Power helps improve the lives of women and girls

EDUCATE A GIRL, ILLUMINATE THE WORLD. THAT IDEA, AT THE HEART OF MECCA SINCE THE BEGINNING, INSPIRED MECCA M-POWER, OUR CHARITY AND MENTORING INITIATIVE.

What is MECCA M-Power?

Educating women and girls has always been critical to what we do, from arming our store teams with helpful information to demystifying beauty for our customers to supporting female-focused charities. Established in 2017, MECCA M-Power is our philanthropic enterprise that supports disadvantaged girls through education and mentors women in underrepresented industries. Our vision is to create an equitable world where women and girls can prosper and achieve their full potential. To accomplish our mission, we partner with an inspirational group of foundations and non-profits here and abroad. Are you with us?

Why is education the key?

It’s widely acknowledged that education improves the lives of girls, leading to career opportunities, self-confidence and a healthier, happier existence overall. For young women in underserved parts of the world, staying in school longer means lower birth rates, improved health, and a respite from poverty. “Investing in girls’ education is the right thing to do and the smart thing to do,” says Julia Gillard, a patron of CAMFED, one of our partners. “Committing to a vision of gender equality starts with educating girls … and ends in an equal, empowered, educated future for all.”

Why are you focusing on MECCA M-Power on #GivingTuesday?

What started as a day in the US, on the Tuesday after Thanksgiving, has quickly grown into a worldwide celebration of generosity. On this global day of giving, we are committing 10% of online sales to MECCA M-Power. By shopping on mecca.com.au today, you will be contributing to education programs that assist young girls in Australia and sub-Saharan Africa, and to the mentorship of women in male-dominated industries. Given it’s the beginning of the holiday season, the timing is perfect to give back with a charitable donation.

Where does the money raised go?

We partner with three remarkable organisations that promote the education of girls. In Victoria, our home state, we work with the Skyline Foundation to support gifted female students from disadvantaged backgrounds for the last two years of their secondary education. We also partner with Stars Foundation to support Aboriginal and Torres Strait Islander girls and young women in the Northern Territory, Queensland and Victoria to complete year 12 and transition into a positive future. And, overseas, we collaborate with CAMFED, to support some of the most vulnerable girls and young women in rural Zimbabwe and Zambia to go to school, thrive, and become leaders and change-makers.

How do these organisations work?

In 2019, Skyline has helped 61 female students from 25 schools, providing multifaceted support. Money raised by MECCA M-Power is used to cover the cost of attending school, including textbooks, uniforms, materials, fees, and excursions. Stars Foundation, meanwhile, supports girls in 17 schools. MECCA M-Power’s funding is used to provide a holistic program to around 80 students, including educational mentoring, employment programs, healthy meals, uniforms, equipment and a variety of extracurricular activities. CAMFED, now led by the young women graduates of its programs, partners with 6,220 government schools and communities in the most deprived regions of sub-Saharan Africa. MECCA M-Power donations go towards initiatives such as supporting life skills mentors and providing sanitary products, school supplies, uniforms and bikes, so that girls can travel to school quickly and safely.

How do you propel women in their careers?

We partner with leading institutions to advance the careers of extraordinary women in STEM (science, technology, engineering and maths), social enterprise, social impact filmmaking and the arts—industries that could all benefit from more gender equality. Our MECCA M-Power Mentoring Program is a 12-month initiative in which participants are given access to funding, education and mentoring from industry experts. (Learn more about this year’s mentees and partner organisations here.) Our annual collaboration with the National Gallery of Victoria shines a light on women in the arts. This season, we worked with artist Tammy Kanat on our holiday campaign and contributed towards a commission from the artist, now on display at NGV Australia, Federation Square, Melbourne.

What else do you do to fund MECCA M-Power?

Our commitment to the program is a year-long endeavour. We regularly offer limited-edition MECCA M-Power products, from which we divert all the proceeds to our program partners. This holiday season, we have a greeting card (available in-store and online), as well as this Mecca Cosmetica Nourishing Hand Cream, both featuring Kanat’s vivid work. Plus, our own teams regularly raise awareness and funds through fun activities—from bake sales to movie nights to yoga classes. It’s a steady M-Power supply.



*10% of the price of all online sales via www.mecca.com.au and www.meccabeauty.co.nz between 12am and 11:59pm on Tuesday 3 December 2019 will go to MECCA M-Power selected organisations. For more information about these organisations, please visit https://www.mecca.com.au/mecca-m-power.html.