MECCA goes to the races

Fashion, fillies and fine fragrance merged at the Melbourne Cup Carnival – welcome to the Mecca Cosmetica Parfumerie in the Lexus Design Pavilion.

VIP guests including Foreign Minister Julie Bishop, socialite Francesca Packer Barham and racing royalty Emma Freedman and Kate Waterhouse were among those enjoying the action at the three-level Lexus Design Pavilion. Amid the festivities (Champagne!), some lucky attendees were treated to an exclusive Lexus X Mecca Cosmetica fragrance experience.

MECCA’s Fragrance Concierge was on hand to give lucky guests a personalised consultation designed to find them their perfect scent from some of the world’s most sought-after brands including Le Labo, Byredo, Serge Lutens and Diptyque.

MECCA’s Head of Education Jacob Stanley said: “We know how much thought goes into planning the perfect outfit for the spring carnival, and it’s always been Mecca’s philosophy that no look is complete without a touch of fragrance—that’s why we jumped at the chance to team up with Lexus to offer a fragrance consultation service, so we can make sure guests’ outfits are complete by adding the right scent to evoke the right feeling.”

Bubbles flowed as attendees explored the Lexus’ ‘Future Cave’ pavilion—inspired by the Lexus LS sedan, on preview at the carnival—conceptualised by artist Joost Bakker with chic interiors by Etic Studio.

Lexus ambassador and leading Australian chef Ben Shewry (the man behind Melbourne’s Attica restaurant—named among the top 50 restaurants in the world) created a three-course feast in the Lexus Dining Room, while Rockpool’s head chef Zac Nicholson also served up dishes including the restaurant’s signature strawberry mascarpone cake.

Florist Dr Lisa Cooper transformed the pavilion with pretty blooms and sculptural masterpieces inspired by Flemington’s finest garden roses and Caroline Khoo of Nectar & Stone created indulgent sweets at the dessert bar.

“Everyone had such a great day in the marquee. What people loved most about the fragrance consultation was that they were exposed to such a variety of fragrances from MECCA that they otherwise might not have tried before,” said Stanley. The most popular scent so far has been the Comme des Garcons Amazingreen. What does that tell us? People wanted to feel invigorated and uplifted at the carnival.”

Words by Anita Quade
Photos Karon Photography
November 2017


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