Why perfume reveals our most beautiful memories

This month at MECCA we are celebrating the mood-lifting and memory evoking power of fragrance. One spritz of a perfume can transport you to another place, time and moment—it’s a multisensory journey. We asked five MECCA HQ insiders to share their signature scent, the memories it triggers and, most importantly, how it makes them feel.


Role: Creative Content Producer
Scent: Diptyque Do Son
Fragrance notes: Tuberose, orange flower, pink pepper and musk.
Favourite flashback: “I began using Do Son the year I moved to the Middle East and it always reminds me of an amazing weekend trip to an isolated beach in Oman—we stayed up all night, swimming, laughing and walking for hours along the coast in the moonlight. Bliss.”
How it makes her feel: “Nostalgic, every single day.”


Role: Brand Manager
Signature scent: Frédéric Malle Portrait of a Lady
Fragrance notes: Turkish rose essence, cinnamon and patchouli.
Favourite flashback: “Our wedding day! I had a consultation with Rob from Mecca Cosmetica Toorak Road prior. I wanted to find a fragrance that I’d never worn before, so that whenever I wore it in the future I would always be reminded of our wedding day.”
How it makes her feel: “Happy, confident and daring.”


Role: Digital Content Strategist
Scent: Comme des Garcons Amazingreen
Fragrance notes: Palm tree leaves, green pepper and coriander seeds.
Favourite flashback: “This fragrance always makes me think of the scent of Big Sur, California—a delicious mix of spices and fresh ocean air.”
How it makes her feel: “Refreshed and alive!”


Role: eCommerce Content Manager
Signature scent: Maison Francis Kurkdjian Baccarat Rouge 540
Fragrance notes: Jasmine, saffron and woody amber.
Favourite flashback: “I first discovered this scent on a trip to Hong Kong with my boyfriend so it instantly takes me back to that holiday and those relaxed, good times.”
How it makes her feel: “I think of this as the finishing touch to an outfit—it’s quite luxurious and always makes me feel dressed up.”


Role: Digital Design Director
Scent: Byredo Bibliothèque
Peach, violet, vanilla and patchouli.
Favourite flashback: “It reminds me of crisp, yet-to-be-read newspapers on a chilly Sunday morning.”
How it makes him feel: “Comforted and cosy.”

Story by Louisa de Kievit
May 2018


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