Watch: Here’s what happened at the Virtual Housewarming of our first flagship

On the eve of opening the largest ever beauty store in the Southern Hemisphere, we (virtually) opened the doors early for a glimpse into MECCA’s first flagship: an immersive, multilevel beating heart of beauty in Sydney’s CBD. Located in the Gowings Building, Australia’s most iconic retail landmark, our new beauty wonderland is filled to the brim with the best in global beauty.

MECCA founder and co-CEO Jo Horgan took us on a tour of everything on offer, from the Brow Studio to the Service Suites and everything in between—every level was better than the next! Re-watch the magic above and prepare to be awestruck by this incredible store and its unparalleled service offering. Hit play!