THE IN-TRAY

Everything you need to know about our first ever flagship store

We’re swinging open the doors of the biggest beauty store in the Southern Hemisphere—our brand-new flagship. Located in the Gowings building, Australia’s most iconic retail landmark and filled to the brim with the best in global beauty, this is our largest and most immersive beauty store to date. It’s a beauty wonderland come to life.

With 1,800 square metres of space, this multilevel store is flushed with new beauty brands including Tom Ford, Goop and Kylie Skin as well a s new, on-the-floor service experiences.

We have dedicated over a third of our store to beauty services bringing MECCA’s brands, products and expertise to life; the MECCA Skin Space offers express and signature facials, with the latest skincare products and devices, MANES in partnership with EdwardsAndCo; a game-changing Brow Studio (where you can enjoy everything from a brow tint to a lamination); bespoke makeup artistry at our Makeup Studio, and the MECCA Service Suites a private space which showcases industry experts within beauty, skin, health and wellness, including naturopathy to discover inside out beauty with Anthia Koullouros, cosmetic treatments with Dr Van Park: piercing and soldered bracelets with Sarah and Sebastian as well as limited edition brand takeovers; in December customers can experience a signature La Mer facial with a special guest La Mer skincare expert. MECCA's first flagship forges the future of beauty - it is our way of injecting even more pure joy and personalisation into our retail stores.

And, if that isn’t enough, we’ll be offering Concierge Services as a central point to help you fulfil your beauty desires within the store, an Event Space, and a Virtual Services Hub where we can see our team members in action responding directly to our online community, live from our flagship as part of our Virtual Services offering.

Truly ground-breaking yet more personal than ever with a high energy, colour-fuelled store design; the heritage of the Gowings building shines through in the restored ceilings and windows, embellished with neon yellow lifts, punctuated with dazzling escalators, mosaic walls, paillette ceilings, digital backdrops and three-dimensional brand installations.

As with every store, our much-loved MECCA store team members including makeup artists, skin specialists and fragrance consultants are on hand to help you on your journey through this beauty wonderland. Prepare to immerse yourself in the magic of MECCA’s flagship and get ready to experience the world of beauty as you have never seen it before.

Want to know more? Head here .