THE IN-TRAY

Living Proof’s hi-tech hair care

Hair care meets scientific flair at Living Proof, the cult line from the US that puts manes under the microscope. Co-founders and hairstylists Mitch DeRosa and Ward Stegerhoek enlisted a wide-ranging team of scientists to forge never-before-seen solutions for frizz, damage and dirt—without resorting to silicones and resins. The result? Visibly healthier hair that is easier to style and stays cleaner longer. Meet the miracle workers.

1

Dry clean only

This is not your average dry shampoo. Living Proof’s version employs their patented Healthy Hair Molecule (OFPMA) and Triple-Action Cleaning technology to actually clean hair (not just coat it in an inch of powder). The undetectable spray makes hair look and feel clean—without build-up—delivering a light, fresh scent throughout the day.

Living Proof Perfect Hair Day (PhD) Dry Shampoo

*Currently only available in-store in Australia

2

Humidity, who?

Humidity wreaks havoc on hairstyles, or at least it used to. This nourishing styling cream acts as a weightless shield against sticky weather, preventing frizz and smoothing your tresses for polished styles that stay that way, no matter what the barometer is doing.

Living Proof No Frizz Nourishing Styling Cream

3

Flex zone

Forget everything you ever knew about hairspray. This game-changing formula can be used on wet or dry hair to style and set your locks with a soft touch that you can still run your fingers through. It’s brushable, buildable and reworkable—so if you’re not feeling your up-do it’s no big deal, just start again. The built-in hair protectant will save your hair from heat tools, too.

Living Proof StyleLab Flex Shaping Hairspray

*Currently only available in-store in Australia

4

Spritz and make up

If your hair is feeling hard done by (colouring and heat styling are the usual culprits), this detangling, leave-in conditioner is a godsend. It gives your locks an instant boost of moisture and builds strength, smoothness and shine (all signs of happy, healthy hair). It also prevents further damage by protecting from UV and heat exposure.

Living Proof Restore Perfecting Spray

5

It’s a washout

Good hair days start in the shower. This sulphate- and silicone-free shampoo is suitable for all hair types, even colour- and chemical-treated strands, and promotes glossier hair that stays cleaner longer. Yep, the more you use this shampoo, the less often you’ll have to wash your hair. Downside? You might need a new excuse for why you can’t come out tonight.

Living Proof Perfect Hair Day (PhD) Shampoo

6

Skip the snip

A trim every six to eight weeks sounds like a stellar idea but, let’s face it, it doesn’t always happen. This is the next best thing. The lightweight lotion seals your split ends, heals stressed tresses, and helps to mimic a salon-primped mane.

Living Proof Perfect Hair Day (PhD) Fresh Cut Split End Mender

7

Save our strands

Did the summer sun and saltwater damage your strands? Or perhaps you’ve gone a bit heavy-handed on the peroxide lately. If your hair is sending out an SOS signal, then this mask will answer the call. It has healing powers, restoring hydration and bringing back shine to dry and dull locks. Let the slow-motion hair flipping begin.

Living Proof Restore Treatment Mask

8

Speed style

Nobody has ever said they want to spend MORE time styling their hair and Living Proof is here to prove it. This innovative styling spray minimises styling time and reduces the number of brush strokes needed by 30%. It adds bouncy shape and hold to your tresses. Expect salon-worthy results without the visit.

Living Proof Blowout

*Currently only available in-store in Australia

Words by Romy Erdos
April 2018

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