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L.A-based Sheena Yaitanes is an artist and a chemist who brings her deep knowledge of colour theory to wearable makeup shades that flatter every skin tone on the spectrum. In the lab, Yaitanes uses her scientific background to create innovative formulas based on high-end, healing botanical ingredients (and without unnecessary chemicals). “My search for the perfect lipstick started when I was 12 and by college, I was studying organic chemistry so that I could formulate my own. After earning my degrees, I apprenticed with a painter to better understand colour,” says Yaitanes. Her ethos? “I believe makeup should be flattering, easy to use, and good for your skin. It should be comfortable, allow you to express yourself and make you feel your best.”
A concise collection of comfortable and wearable shades for lips and cheeks that draw upon colours naturally found in the complexion to enhance your natural beauty. “I believe the skin is a canvas, so we approach colour like an artist, actualising shades so that they work beautifully across a range of skin tones.” says Yaitanes. “Our shade selection represents the ideal colours that every woman should have within reach.”
Beyond Kosas’ chic exterior you’ll find ingredient-conscious, botanically-rich and ultra-luxe formulas that never sacrifice on pigment or payoff and are easy to use. “The puzzle I was trying to solve: lipstick that feels like nothing, looks like everything, and stays on for a long time,” says Yaitanes. Wellness queen Gwyneth Paltrow is among the brand’s legion of fans.
Infused with a host of skin-loving and glow-granting ingredients (including rice bran, rosemary extract, moringa oil and jojoba oil), Kosas Colour & Light: Crème blush and highlighter duos blend seamlessly into skin, mimicking your natural undertones for an effortless flush and glow. Dab it on with fingertips and build as desired for a gorgeous, dewy finish. Like a kiss from a rose, Kosas Lipstick in Rosewater is hydrating and repairing and more wearable than your favourite white tee. It enhances your natural lip colour with a your-lips-but-better finish.
Words by Romy ErdosSeptember 2018
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