THE IN-TRAY

Why jelly is set to infiltrate your beauty routine

THEY’RE WOBBLY, BOUNCY AND DELIGHTFUL TO PLAY WITH—JELLY-LIKE SKIN CARE AND MAKEUP PRODUCTS ARE NOW BEING SERVED. IT’S A TRENDING TEXTURE WE’RE REALLY GELLING WITH.

From cleansers to moisturisers, makeup to masks, jelly is having a major beauty moment and it’s wiggling its way into our routines fast. Far beyond just a tactile pleasure, the latest releases promise serious results—that are far from flubber—and evoke more ASMR (Autonomous Sensory Meridian Response) than an Instagram slime video. The fad started in Asia, as most buzzworthy beauty trends do, and despite what Destiny’s Child might say we are SO ready for this kind of jelly. See why we’re obsessed with this trending texture.

1

Clinique Dramatically Different Hydrating Jelly

Delivering a full 24-hours of hyaluronic acid-charged hydration, Clinique’s lightweight and oil-free jelly moisturiser is more refreshing than a fresh coconut and helps your dry winter skin bounce back and stay there—even when you skip your nighttime skin routine in favour of a late-night Gyro. (It happens.) During the daytime hours, Clinique’s innovative Clean Shield Technology strengthens the skin’s barrier function and provides protection against everyday city pollution—smoke, smog, grime etc.—that triggers premature ageing.

2

MECCA MAX Holo Jelly Face Gloss

With an anti-gravity jelly texture, this gloss imparts a dewy, otherworldly highlight to the high points of your face. It’s packed with multi-dimensional, glimmering pigments that bounce light from your skin and for added oomph it can be layered on top of powder highlight...if you’re extra like that. Let’s be honest though, you had me at holo.

3

Drunk Elephant Beste No. 9 Jelly Cleanser

This gentle jelly cleanser does a factory refresh on your face, removing all signs of makeup, dirt, and grime without a trace. Sodium lauryl sulfate—(SLS), fragrance—and essential-oil free, it’s pH-perfect for all skin types, even sensitive ones. Lathered up with water, it leaves skin feeling fresh, clean, soft and never squeaky.

4

GlamGlow GALACTICLEANSE Hydrating Jelly Balm

An out-of-this-world cleansing balm powered by meteorite mineral powder and moonflower oil (say, what?). From the tube, it’s a jelly that quickly transforms into a milk when moistened on the skin, dissolving makeup and deeply cleansing while boosting hydration...it’s good like that. Soft, renewed and glowing skin is written in the stars.

5

Tatcha Dewy Skin Night Concentrate

With a blend of intensely nourishing oils (non-comedogenic, of course) and seven game-changing botanical extracts (squalene, green tea, wild thyme, ginseng root, licorice root, sweet marjoram and jujube fruit), this deeply nourishing night serum is so concentrated that it takes on a jelly-like texture. Pop it on before bed and wake up to a plump, bouncy, dewy-looking complexion by morning. Just a touch and you’ll be hooked.

6

Dr. Dennis Gross Marine Hydrating Modeling Mask

Powered by professional-grade algin (from algae) and hyaluronic acid, this innovative mask will deeply hydrate and revitalise your skin with a cooling sensation. The two-phase formula will make you look like a Smurf and feel like a scientist as you mix together a powder and liquid to form the thick blue gel. Once applied to the skin, the blend magically sets into a peel-off jelly that’s so satisfying to remove—and with plumped-up skin waiting on the other side.

7

Origins Original Skin Cleansing Makeup Removing Jelly with Willowherb

Grant yourself clean, glowing skin with this jelly-to-milk cleanser that gently dissolves dirt and makeup—even last night’s smokey eye situation. Canadian willowherb and pink rose rock leave your skin positively glowing, recharging dull and tired skin to soft, smooth and polished perfection.

Words by Romy Erdos
July 2018

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