THE IN-TRAY

Why gloss is poppin’ for lips, cheeks and lids

FROM LIP GLASS TO FACE GLOSS TO LID LACQUER, ULTRA-REFLECTIVE TEXTURES ARE TAKING OVER YOUR BEAUTY CABINET – AND YOUR FACE. GLOSS IS THE NEW BOSS.

Ariana Grande called it: Gloss is poppin’. This season, ultra-reflective, almost-blinding textures rule on lips, cheeks and lids with no signs of dimming. Where highlighter is all about a shimmer, gloss delivers glass-like glow—we’re talking serious shine, that you can almost see yourself in.

Let’s start with lip gloss. Your inner teen will remember it fondly, like Blockbuster video and Snake. Relegated to the too-hard basket somewhere in the twenty-tens, it’s making a comeback with updated formulas. NARS Lip Glosses are enriched with vitamin E, so they nourish and hydrate your lips while coating them in intense, pigmented colour (like a sunset reflecting off the water) without the jammy finish. By Terry’s new Lip Expert Shine imparts long-lastin g, vinyl-like colour that hugs tighter than Britney Spears’ Hit Me Baby One More Time catsuit. Just a swipe of these next-gen juicy formulas will make you feel like a young Paris Hilton (a.k.a a million bucks).

When it comes to cheeks, face gloss is your ticket to dewy-ville. It’s the secret to that “model skin” only seen in magazines (seriously, editorial makeup artists have been using it for years), and it gives you that wet-look radiance, as if you’ve been yachting around the Bahamas. Celebrity makeup artist Gucci Westman channelled this technique into her Westman Atelier Lit Up Highlight Stick, which trades shimmery highlight for an iridescent gel formula that instantly gives you a fresh, luminous, natural glow.

Want a little more? MECCA MAX Wet Look All Over Gloss can be dabbed on cheekbones, brow bone, cupid’s bow (and even lips and eyes) to get the ultra-dewy effect. Stila is also hopping on the gloss train with its Lingerie Souffle Skin-Perfecting Primer. Applied all over the face, this whipped gel formula hydrates and preps for makeup, illuminating the skin and giving it soft-focus perfection all day. For your high points, Stila’s Shade Mystere Face Gloss Enchanted glides on, imparting multidimensional glossy sheen.

Now, eyes (insert dramatic pause). Glossy lids look amazing in editorials, on the runway and even on Instagram, but in real life they can be quite intimidating. Surratt Beauty Lid Lacquer is changing that, allowing you to channel high-fashion with an easy-to-apply formula suited to real life. Inspired by Japanese lacquer technique, this non-sticky, non-slip formula holds bold pigments in a moisturising and dewy base—literally just swipe it over lids with your finger for a glossy sheen or layer it on for a patent effect. Fresh and modern.

Words by Romy Erdos
March 2019

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