“It’s interesting because my life, it’s been a bit of…unexpected circumstances.” Bastide founder Frédéric Fekkai is telling the story of how he got his start in the beauty industry. “So even with hair, I came to that by fluke.” Wait a minute…hair? Yes, hair. Now that little bell in the back of your mind is starting to ring, too. Fekkai? Yes, that Frédéric Fekkai. Still can’t place it? Let’s back up a bit.