The ultimate guide to finding (and applying) your perfect foundation

Finding the right foundation (or tinted moisturiser, for that matter) isn’t always an easy feat: you’re navigating hundreds of different formulas, for starters, and then there’s the nitty gritty of finding your perfect shade and tone, and knowing what kind of finish or coverage you’re after—and of course you don’t want it to break you out. It can be overwhelming for a makeup master, let alone a beauty beginner (and doing it online!? That’s a whole new ballpark.

It would be a total disservice on our end to know you might be missing out on a product you could love—or a technique that could rock your world—so to make it all a little easier, we’re setting you up with the skills to swatch, colour match and find the perfect fit like a pro—so you can tell if you’re down for a semi-matte full-coverage foundation like Too Faced’s Born This Way Foundation or rather, a sheer and glowy tint, like that of Kosas’ Tinted Face Oil. Here’s a curation of everything we know (and everything you need to know) about foundation. Get lost in it:

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