When Alexander Vreeland set about celebrating the life of his late grandmother—the iconic columnist at US Harper’s Bazaar and Editor-in-Chief of Vogue—it seemed fitting to create fragrances in her honour, given her love affair with scent. “My grandmother really believed that our lives should be led with fragrance at all times,” he says. “When people describe meeting her for the first time, they talk about walking into her room and all the fragrances that surrounded her.” The visionary fashion legend, renowned as an arbiter of style, forged a strong life-long bond with her grandson. He fondly recalls memories of regular lunches at the Vogue office. “There was always ice-cream for me.” Alexander was inspired to honour her memory with a documentary in 2011 titledThe Eye Has to Travel along with a book titled Diana Vreeland: The Modern Woman: The Bazaar Years 1936-1962. Then in 2014, in memory of her passion for perfume, he released Diana Vreeland Parfums which has now grown into a collection of 11 scents, each as individual and memorable as the influential woman herself and now available at Mecca Cosmetica stores. He sat down with TMM to share his fondest memories of Diana.