WATCH & SHOP NOW
READ & SHOP NOW
When news hit at MECCA HQ that Jouer would be joining the family, we were well and truly
shook. We’ve watched Nikki Tutorials, Jeffree Star and Australia’s very own Chloe
Morello swatch their iconic concealer, lip colour and blinding highlighters for YEARS, and knowing we were about to get our
hands on the skincare-spiked goods from LA was everything. We did our best to stay
tight (and glossy)-lipped on the matter, and now we’re so excited to say that as of
this very second, Jouer is officially available in selected MECCA stores and online.
The temptation to buy the entire range is real, and although that wouldn’t be totally
out of character for a certain few of us on the Memo team, some expert guidance on the range was
much needed... so who better to call on than Jouer’s Founder, CEO and Creative Director,
Christina Zilber? We’re counting our very lucky stars that the makeup mogul agreed to
help, and obviously we just had to share her insider knowledge with you. According to
the Zilber—a self-proclaimed formula vigilante—these are the five Jouer products you
should be adding to cart (like, now).
“I really do think that our foundation is unlike anything out there,” Zilber shared.
“But if anyone tries to put it on the same way they would put on another foundation, they’re
going to be in for a huge surprise.”
Formulated with chamomile and cucumber extracts, hyaluronic acid, a tripeptide complex, and
without oil, Jouer’s unique, skin-loving High Coverage Crème
Foundation is unlike anything you’ve ever tried before. “Honestly, you apply the
smallest dot,” says Zilber; “it’s more concentrated than a concealer. I’m dead serious, the
smallest dot! It’ll be all you need to blend over your entire face. And the more that
you buff it into your face the more skin-like it looks—it makes your skin look absolutely
Labelled as matte, but leaning towards satin according the brand’s founder, the super pigmented
foundation is featherlight, building extremely easily to your desired level of coverage. “If you
are that heavy, Instagram-makeup kind-of-person, you’re going to love it. But if you’re
not, use just a little, little bit and buff it into your skin—you’ll be so surprised by
how versatile it is.”
Zilber’s take on blush is bold and refreshing, and seriously inspires us to play and experiment
more with the age-old beauty essential; “our grandmothers were onto something, they really
were,” she starts. “I truly feel like blush changes the architecture of my face.”
“In the current market, I do feel like it’s an undervalued product, and people don’t realise how
it can change your face—if you’re wearing blush it distracts from dark circles, and it
makes you look alive. If your blush happens to have a little bit of glow in it, you don’t even
need a highlighter. It’s just one of those underrated products that everybody should
have in their beauty arsenal.”
Unlike most blushes, Jouer’s are available in six-pan palettes or
duos only—so of
course we had to ask Zilber why this was. Her response? Game-changing: “I made them duals
because I really felt that having two colours really complements the face for the best possible
effect—you don’t want a flat, matte cheek—your skin has movement and dimension, and
I wanted to offer that to the customer.” This titbit left us inspired and curious; could blush
layering and mixing become the next big beauty trend?
Just as much of a YouTube icon as the beauty gurus that wear it, Jouer’s Essential High Coverage
Liquid Concealer works overtime to cover blemishes, redness, and dark under eyes. It’s
also the most hotly anticipated product here at MECCA HQ.
Best blended into the skin with either your fingers or a brush, this “world-famous” concealer
delivers on its promise of full coverage with a soft-matte finish, all while serving up a skin
drink of hydrating hyaluronic acid and protective resveratrol. It’s creaseless,
colour-correcting and smoothing, and pretty much everything you could ever wish for in the
perfect concealer. According to Zilber, it’s “truly amazing.”
Based on the pigment-rich formula of the foundation, “it’s very high coverage, so if you just
want to blend it in to the skin and use it alone you can.” For the makeup minimalists looking
for that extra bit of help after a sleep-deprived night, look no further. For the base builders
and bakers, the same applies to you.
Over the past few years, liquid lipsticks—especially of the matte variety—have
populated the makeup bags of the masses. But as with all trends—it had to be disrupted.
“When liquid lipsticks were first becoming a thing—around 2015—I wanted something to
put on top of the liquid lipstick to give it a bit of a softer feel,” Zilber speaks of the
inspiration behind her trailblazing lip glosses and crèmes. “Liquid lipsticks can be super
drying, and I really wanted a softer feel, as well a bit of a shimmer. I think I look a better
with shimmer on my lips, so I went directly to the lab and said ‘I want do a topper for liquid
lipstick’. And they said ‘absolutely not’. My whole team fought me on it.”
Sticking to her gut, Zilber worked to formulate the high-shine glosses
and buttery lip crèmes
(some duochrome, some
lacquer-like and some
matte) that her brand
is now synonymous with. “It’s so funny looking back now, because they predicted low sales for
it…and there are seriously no words to talk about the way it caught fire! And I just think
there’s such joy in that, because I really learnt to follow my instincts—everybody doubted
me and said no to me, just to develop a lip gloss.”
Formulated with coconut oil, jojoba seed oil and vitamin E, these non-sticky lip essentials are
every bit nourishing and hydrating as they are lust-worthy. Plus, “they have a very slight
vanilla scent that people are obsessed with.” Yes. Please.
Last but definitely not least, Zilber couldn’t help but name the brand’s newest
formulation as her current obsession. “So we just came out with the shine balm for lips,”
she shared. “I have three in my bag and I’m obsessed.
Originally developed in
tube-form—the cult-favourite lip treatment is made effective with a generous dose
of Maxi-Lip™, vitamin E, shea butter and jojoba oil, and was recently transformed into a
handbag-friendly balm stick, extending into eight new shades while still managing to be as
plumping and conditioningas ever.
The perfect pop of colour, each swipe leaves your lips full and hydrated, with a sheer, glossy
finish. The founder’s favourites? Peony, a peachy-pink hue, and Rose, a slightly deeper
Ready to fall in love with Jouer? Your cart awaits you.
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