Fragrance fans rejoice—Ben Gorham, the alchemist behind cult Swedish brand Byredo, is set to tempt your senses again with his latest release, the 1960s-inspired Velvet Haze. Gorham has been seducing the style set since launching his first fragrance in 2006, Green, created in homage to his father. In the same year he also released the blockbuster scent Gypsy Water which tops bestseller lists across the globe including here at MECCA. Clearly fragrance was his calling but it almost didn’t happen. This modern perfumer was a star basketballer in his 20s, competing in professional ranks across Europe and the US. But following a chance meeting with perfumer Pierre Wulff, at a dinner party, Gorham decided to hang up his boots and follow his nose. “I had this idea to translate memories into scents,” he recalls. And aren’t we lucky he did. On the eve of the launch of Velvet Haze, a heady mix of patchouli leaves, wild musk and coconut water, Gorham sat down with TMM to chat about music, his mum and why the alchemy of fragrance is an emotional journey.