If you want the 411 on microblading, or the exact illuminator Kerry Washington wore to the Emmy’s (Hourglass Ambient Lighting) then ask Bee Shapiro. As a beauty columnist for The New York Times, she’s interviewed celebrities from Drew Barrymore to Kim Kardashian and met the best in Hollywood’s beauty business. Shapiro is a bona fide encyclopedia of knowledge but the one thing she wasn’t seeing landing on her desk? Fragrances made without hyper-controversial ingredients like parabens (chemical preservatives) and phthalates (homogenising agents). So she set out to create her own signature scents focused on natural ingredients, sustainability and responsible sourcing—without said nasties. With The New York Times’ reader as her sounding board and Jerome Epinette (who also collaborates with Byredo), as her perfumer, her label Ellis Brooklyn (named after her first daughter) was born. To coincide with Ellis Brooklyn launching at MECCA TROVE, Shapiro sat down with TMM to talk fragrance and the best celebrity tip she has ever tried.