THE IN-TRAY

Everything you need to know about MECCA Beauty Election 2020

For 2020, the MECCA Beauty Election is back and bigger than ever – it’s about the best in beauty, chosen by you. It’s your chance to vote for your favourite makeup, skincare, fragrance and more, as well as finding out the beauty products other MECCA fans feel no cabinet is complete without.

To make sure you get the most out of this exciting opportunity, we’re taking you through every detail of the voting process, categories and all the incredible content to look out for. Bookmark this page and keep checking back because we’ll be updating it with new information about what’s coming up.

HOW DO I VOTE?

Once voting opens on July 16th, you’ll have the opportunity to vote for your favourite beauty products in up to 21 different categories from this page here. By first selecting which level of beauty enthusiast you are, you’ll also determine how many of these categories you’ll be voting in. It will take our ‘Beauty Browsers’ two minutes or less to vote while it will take the ‘Definitely Devoted’ up to four minutes. For the beauty aficionados amongst you, pick the ‘MECCA Maestro’ option to make your opinion count in all of the available voting categories, taking six minutes or less.

Next up, it’s time to cast your vote! Within each of the categories, pick your favourite out of the six finalists which have been shortlisted from our bestsellers. Fill in your details and submit to go in the running to win our grand prize (but more on that later). Voting closes on August 6th, so make sure to finalise your choices by then and support your favourite products.

WHAT ARE THE CATEGORIES FOR VOTING?

The ‘Beauty Browsers’ will be voting in each of these categories:

- Best Newcomer: The Future Beauty Icon

- Hall of Fame: The One for the History Books

- Best Innovator: The Beauty Game Changer

- Best Moisturiser: The Great Hydrators

- Best Mascara: The Great Lash Effect

- Best Base: The Strong Foundations

- Best For Body: The Body Lovers

- Best Cleanser: The Clean Queens

- Best Blush: The Peak of Cheeks

The ‘Definitely Devoted’ will vote for the above categories as well as these additional ones:

- Best For Brows: For the Brow of Now

- Best For Winter Skin: The Skincare Saviour

- Best For Lips: The Lips of Legend

- Best For Hair: The Haircare Heroes

- Best For Acne: The Blemish Busters

- Best Tanners: The Glow Getters

The ‘MECCA Maestros’ will vote for all of the above categories plus these final ones:

- Best Perfume: The Scents of Success

- Best Serum: The Potent Skin Potions

- Best Beauty Investment: The Big Ticket Beauty

- Best On-The-Go: Swipe and Go Beauty

- Best Eye Cream: The Bright and the Beautiful

- Best Makeup Extender: The Best (Makeup) Supporting Act

ARE THERE ANY OTHER AWARDS?

Yes, there are! On top of the 21 voting categories on our website, there are a couple of other ways to vote for your favourite products.

The People’s Choice Award is your chance to put your personal beauty cabinet superstar at the forefront and vote for any products from our entire range that you believe is the absolute best in beauty. When voting opens, all you have to do is go to either of our Instagram pages here and here, screenshot the voting form in our story highlights and fill it out, then post it to your story with the hashtag #MECCAbeautyelection and tag us @meccamaxima or @meccacosmetica. Make sure your profile is set to public so that we can see your story and count your vote.

The Chit Chatter’s Choice Award is exclusively decided by our MECCA Chit Chat group on Facebook (so if you’re not a member, click here to join and cast your vote!). This award will be given to the number one product as voted by the Chit Chatters.

Our final awards, The MECCA Insider’s Edit, are the best products that you may not have heard of before as voted by our store team members. It’s like the Triple J Unearthed of beauty – check out the results to discover some up-and-comers and insider beauty secrets.

WHAT PRIZES CAN I WIN FOR VOTING?

By casting your vote through our online platform, you’ll go in the running to win our grand prize: a personalised suitcase from The Daily Edited filled with a selection of MECCA Beauty Election 2020 winners and finalists. It’s the ultimate mega beauty haul. One voter from our Instagram poll and one from our Chit Chat poll will also receive this prize, so be sure to enter all three.

In addition to these, four runners-up from our online platform will each receive a MECCA Gift card valued at $500 to spend on your favourite beauty products either in-store or online. Spoil yourself – on us!

WHEN ARE THE WINNERS ANNOUNCED?

The winners of the 21 voting categories as well as all the additional awards will be announced on August 13th. Make sure to check back then for the full list of winners plus all the coverage we’ll be doing on each of the winning products.

WHAT ELSE SHOULD I LOOK OUT FOR?

We’ll have a whole heap of content coming out all through the voting period and after the winners are announced so keep checking back here as we’ll be updating this page with information. There’ll be Memo stories on each of the categories talking about all the nominated products during the voting period. Plus, you’ll hear from brand founders, ambassadors and experts on why you should be voting for their beauty product in our vox pop IGTV series on Instagram, with our incredible team members also talking through their favourite nominees.

Don’t forget to follow our Instagram pages here and here, our TikTok here, and join our MECCA Chit Chat group on Facebook here to make sure you’re across all Beauty Election related activity. Here’s a sneak peak at some of the exciting things we have coming up:

THE GREAT DEBATES

We’ll be streaming a series of debates live on our MECCA Chit Chat group on Facebook to settle the score on some of beauty’s biggest questions. Hosted by the incomparable Marita Burke, MECCA’s creative director, we’ll be going through matchups of all things beauty; makeup, hair, skincare, fragrance and body products. This isn’t something you’ll want to miss. P.S. There’ll be some of our inspiring, world renowned brand founders popping up to give their thoughts too!

BEAUTY LABS

From Thursday 16th of July to Thursday 13th of August, participating stores will be running twenty-minute complimentary group workshops on several of the voting categories, talking through the finalist products and how best to use them so you can try before you vote. Click here to see where you can attend one of these workshops and book your spot. We’ll also be running sessions covering the winning products after they’ve been announced, so check back here for more information on those later.

WHAT IF I NEED HELP OR MORE INFORMATION?

Don’t stress! You’ll have help at every step of the way thanks to our Virtual Hosts. If at any point you want more information on the nominated products, the categories, how to vote or anything Beauty Election related, just click on the orange text bubble in the corner of your browser and opt to chat with a MECCA in-store host or click here.