MECCA MUSE

Icons reinvented: The Veronicas on beauty, identity and Untouched

Exploding into the music scene in 2005 with their pop-punk hit 4ever (and delivering a slew of certified bangers like Everything I’m Not, Hook Me Up and On Your Side since), the identical twins have become a pinnacle of Australian music culture—and don’t shy away from dramatic hair trends, graphic liner and a bold red lip.

This month at MECCA, we noticed a trend across some of our favourite brands—that being the resurgence and reinvention of their cult classic icons. NARS reformulated Laguna and delivered it with a full bronzing collection, Urban Decay transformed their All Nighter Setting Spray with a new mattifying formula, and Sol de Janeiro treated us with the bottled fragrance of their iconic Brazilian Bum Bum Body Cream. To continue with the theme, we reached out to Australia’s very own icons, Jess and Lisa Origliasso of The Veronicas, to talk beauty (the good and the bad), personal identity and 15 years of reinvention.

Where inspiration strikes

“I think finding inspiration in the classic, unique and experimental, whether that’s in music or beauty, has really kept us looking forward,” shared the twins. “We’ve always used music, beauty and fashion as a way to express our individual styles.”

Raised on musical theatre and rock and roll from a very young age—and by a mother who loved a “full icy blue eyeshadow moment”—Jess and Lisa have always been drawn to a more dramatic look that allowed them to express themselves, alas the bold colours and heavy smoky and graphic eyes sported over the years. “We were inspired by films like Rocky Horror Picture Show and icons like Chrissy Amphlett from the Divinyls; strong, alternative characters in pop culture.”

From that came an identifiably unique music style that blends pop, rock, punk and at times, EDM, and an edgy beauty aesthetic that has evolved to be synonymous with their brand.

Beauty, confidence and personal identity

“Feeling confident with our skin,” they say, “is a big one,” with both Jess and Lisa dedicated to a daily, multi-step skincare routine, and, of course, SPF.

Being an identical twin, the musos have had the luxury of seeing the results of a beauty trend or look on the other, before trying it themselves; “we always felt like if something looked good on one of us, chances are we would like it on ourselves. When we were kids we liked to look the same, but as we grew up, however, we really embraced trying very different looks to each other.” “Lis is about brows and lips,” says Jess, “and I’m about eyes and lips.”

Even more so as identical twins, forming and owning a personal identity is crucial to Jess and Lisa, who rely on it in order to feel strong and empowered both on stage and in everyday life. According to the duo, it comes alongside their desire to stay open to creating and perfecting signature looks and moments. In saying that, however, Lisa admits that “Jess has always been more experimental.” “She would decide at 2am to bleach her own hair before filming a music video the next morning or the night before the ARIA Award red carpet,” shared the sister, which definitely puts our ‘iso’ fringe and bleach job to shame.

When it comes to tour beauty, the icons keep it “pretty DIY,” and turn to the “incredible” hands of makeup artist Noni Smith for larger performances and red carpets. “We tend to have a staple look with dewy skin, pretty cheeks and a cat eye, and then like to change up our lip colours (if red, it’s M.A.C.’s Ruby Woo or NARS’ Red Square) and switch between a dramatic cat eye, and a smoky or glitter eye.”

Relevance and reinvention

Coming to fame in the mid-2000s—a time where many of us made our biggest beauty and fashion mistakes, The Veronicas have managed to evolve and reinvent their look in a way that feels modern and elevated, yet still true to their pop-punk beginnings. Like many of us—although totally cringeworthy—they enjoy looking back on old photos of their “bad choices”. “It reminds us we were authentically ourselves.”

According to the twins, reinventing and evolving while staying relevant is all about “taking risks, constant experimenting and always staying true to your core values.” As they like to put it; “be uncaged light.”

“We are so passionate about everything we put our heart into, shared Jess and Lisa. “To have that translate to a following for the past 15 years surpasses our wildest dreams, we are so grateful.” Looking forward, the twins are “delving into DIY sustainable living” and hinted at a new album on the way. “We never want to stop creating and growing,” they shared. “We feel so blessed to explore and create for a living.”

On the icon itself; Untouched

Of course, we couldn’t go an interview with The Veronicas without asking them about their thoughts on the resurgence and evergreen popularity of their very own icon, Untouched. According to them, “it’s the greatest feeling watching people lose their minds to Untouched.”

“It’s such a cross-genre song now,” they laughed. “It’s been called the unofficial Australian national anthem, the LGBTQIA+ national anthem, and now the isolation national anthem.”

“Whenever we’re having a really bad day,” they continued, “we sweep our fringes across our faces, look in the mirror and say you wrote Untouched.”

SHOP THE MEMO

viewing of products