Meet the yogi, wellness guru and lawyer-turned-entrepreneur with a workout-ready, clean beauty routine and a killer back bend. The rainbow-coloured latte movement is well and truly upon us; from golden through to unicorn, no average cup of Joe will do. But there’s one hot and brightly coloured beverage that’s captivated more than just our Instagram feeds—and that’s matcha. Leading the charge in Australia is Melbourne-based yogi, wellness guru and lawyer-turned-entrepreneur, Sarah Holloway, the co-founder of the insta-famous green tea powder, Matcha Maiden. Holloway discovered the antioxidant-powerhouse on the cusp of the wellness boom—and before it became the health scene’s favourite buzz-ingredient—when she was working at her law firm’s Hong Kong office. Unable to drink coffee due to illness (a tough ask for a corporate lawyer), she discovered matcha. “Not only is it a delicious latte alternative but it’s also a decent source of caffeine that is much gentler on the body, avoiding the jitters and ‘crash’ that coffee can sometimes cause.” Back home in Australia, a hooked Holloway and her equally-hooked partner (now fiancé) Nic Davidson were unable to find an equivalent brew, so they created their own and Matcha Maiden was born. Within six months the start-up had gone from a side hustle to a full-time gig for Holloway, who quit her job at the law firm to dedicate her time to the pursuit of matcha. Over the last three years, Holloway and Davidson opened their plant-based concept café, Matcha Mylkbar in St. Kilda and their Sydney outpost is expected later this year—matcha has well and truly arrived. “It definitely went through an initial ‘fad’ phase…but I think since green tea and its benefits are so well known, matcha isn’t a huge stretch for people to understand. It doesn’t get lumped in with the ‘weird one-hit wonder’ category like some of the more bizarre superfoods.” We caught up with Holloway at Happy Melon studio in Melbourne (her second home, after Matcha Mylkbar) to talk about taking a leap of faith, the importance of health and wellness, her clean beauty regime and how to look good while you’re sweating it out.