MECCA MUSE

How I made beauty my career: Lilly Ghalichi, founder of Lilly Lashes

CHANCES ARE YOU’VE EITHER HEARD OR SEEN THIS LASH BRAND ALL OVER INSTAGRAM—OR YOU MIGHT BE ONE OF THE MANY CUSTOMERS WHO’VE BEEN SEARCHING FOR ‘LILLY LASHES’ ON OUR WEBSITE. WELL, CALL OFF THE SEARCH. LILLY LASHES HAS LANDED AT MECCA TODAY—AND WE SPOKE TO THE WOMAN BEHIND THE FALSIES WITH A SERIOUS GLOBAL FOLLOWING.

If you think all false lashes are made equal, think again. According to Lilly Lashes founder Lilly Ghalichi, there are many elements that set her lashes—loved by celebs like Kylie Jenner, Oprah and Jennifer Lopez —apart from others you may have tried in the past. “Our lashes’ long life span (you can get up to 25 wears out of one pair) is a combination of the quality of the materials we use, as well as the craftmanship that goes behind making them,” explains the Texan-born Ghalichi.

Since the brand’s beginnings in 2013, Lilly Lashes has revolutionised not only the way falsies are made but how they’re worn. The brand’s most popular styles are the ‘3D Lilly Lashes’; before they existed, people who wanted a more dramatic-looking effect would have to stack multiple strips of lashes on the eyelid. Determined to create lashes that were dramatic in just one strip while still being comfortable enough for all day wear, 3D Lilly Lashes were born. From global beauty influencers to Kardashians, these lashes have a cult following—and now, they’re stocked at MECCA for you to try (read: fall in love with). We spoke to Lilly just before the brand launched about why her lashes are loved by so many, her application tips and what she loves most about creating falsies as a career.

THE DESIGN PROCESS

Every pair of Lilly Lashes is handmade using only the finest materials, which helps give them durability so you can enjoy them for 25 wears. “When designing lashes, we start with who we envision wearing them, and where we envision them being worn,” says Ghalichi. “We have the perfect style for everyone, and that’s because we take the time to think of every eye shape, ethnicity, and personal preference.” It’s not only the universal designs and the durability of Lilly Lashes—their quality, fashion forward styles and celebrity clientele sets the brand apart. “No other brand is loved and worn by more A-list celebrities,” states Ghalichi proudly.

ON BUILDING HER OWN BRAND

“At the time I created Lilly Lashes, there were no glam lashes that were dramatic but still looked luxurious. You had two choices: ‘barely there’ human hair styles or plastic synthetic costume-looking styles. I didn’t want either,” explains Ghalichi. “I wanted something more dramatic than the ‘barely there’ style and more glamorous than the synthetic ones, so I decided to create my own—and Lilly Lashes was born.” Ghalichi is proud of the brand she’s built and says the self-confidence people feel using her product is one of the best parts of her job. “Seeing millions of women (and men) post photos of themselves looking and feeling great, wearing a product I created—it makes me feel great to know I’ve helped someone else feel beautiful.”

HER TOP LASH TIPS

Navigating lash application, removal and storage might seem a little tricky if you’re new to falsies—but Ghalichi says it’s all about practice and taking the right steps to get the most out of each pair. “Lashes come long to fit every eye shape. Don’t forget to trim the lash band before you first wear them so that they fit your eye perfectly,” she advises. She also recommends being patient when it comes to application: “don’t apply them too quickly after applying glue—most adhesives need a good 60 seconds to dry a little before applying the lashes to your eye.” One tip that’s not as common knowledge is keeping your falsies dry. “Lilly Lashes are styled with heat to get that perfect look. Imagine curling your hair with a curling iron (yes we actually use tiny little curling iron type devices to style your Lilly Lashes), then getting that hair style wet. All the curls will be ruined and fall out, the same will be true of your lashes, so there’s no need to wash them—ever!”

The safest way to store your lashes in between wears according to Ghalichi is in the storage case the lashes come in—that way they’re protected and won’t get damaged, wet or dirty. And when asked if everyone can wear false lashes? “Yes! Lashes truly are one size fits all—that’s what makes them so great. They can enhance every eye shape, sex and ethnicity,” she explains.

HER FAN GIRL MOMENT

Celebs around the world wear Lilly Lashes, so it was a tricky question for Ghalichi to answer—she recalls a few standouts though. “Some of my biggest fan girl moments were: Kylie Jenner who posted a selfie wearing a pair she loved! Kim Kardashian wore a pair to the Met Gala and Oprah rocked them on a magazine cover shoot—she’s such an inspiration to me.” And Ghalichi’s favourite pair? “This is such a hard question because it constantly changes! If I had to pick one, I would say 3D Style ‘Miami’. It’s a round lash which opens the eye, it’s super glam but not too over the top—it’s one of my favourite go-to styles,” she says.

ON MAKING AN IDEA A REALITY

Ghalichi saw a gap in the falsie market that paid off, and for her it’s about just going for it—no matter how big or small the idea. “So many women have such brilliant ideas, ambitions and dreams—but they put it off. It will never be the right time, now is the right time. Take that first step and start working toward your dream today,” exclaims the Lilly Lashes founder.

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