1 EPONYMOUS FASHION LABEL, 2 CITIES TO CALL HOME, 7 ON-SCHEDULE PRESENTATIONS AT PARIS FASHION WEEK, 5 MINUTES TO GET READY. From her chic Parisian abode in the trendy neighbourhood of Le Marais, it’s difficult to imagine that fashion designer Kym Ellery grew up amongst the bright red dirt of Karratha, the remote Western Australian town 1500 kilometres north of Perth. Ellery’s childhood was spent exploring her creativity with her artist mother away from the “whirring distractions of TV.” With only blind ambition, a suitcase and a certain je ne sais quoi, she moved to Sydney at age 20, and landed in the fashion department at indie RUSSH Magazine. It was a move that saw her innate love of design flourish and, soon after, her eponymous label born. "RUSSH was a great education on the industry and what other brands were available in the market place,” she says. “I identified a gap in the Australian market for a new designer brand and Ellery was conceived.” It wasn’t long before Ellery’s strong, androgynous silhouettes were garnering international attention, and in 2015, the designer was welcomed onto the official Paris Fashion Week schedule (she was the second Australian—following Collette Dinnigan—to do so.) Following in her label’s footsteps, Ellery moved to the City Of Light, and is now planning to show her first collection at Paris Couture Fashion Week early next year. Between planning her debut couture collection and apéro hour, she invited The MECCA Memo into her apartment to chat style, (extreme) flares and her French-girl inspired beauty routine.