How it feels to be the internet's most famous sisters, according to Charli and Dixie D'Amelio

Known for its short, snackable content and viral nature, TikTok has kept 850 million active users laughing, dancing, and making WHIPPED DALGONA COFFEE through months (and months) of lockdown. If you’re one of those users, the names Charli and Dixie will be all too familiar.

Reigning queens of TikTok and now the faces of Morphe’s gen-Z inspired collection, Morphe 2, together sisters Charli and Dixie D’Amelio have a following of almost 137 million. At just 16 years old, Charli is the most followed creator on the platform (Dixie, 19, being the eighth), and the reason why dances like ‘Renegade' and ‘Savage have taken over our feeds and our living rooms. In between TikToks, the sisters caught up with The Memo to give us a glimpse of what it’s like to rule the internet.


For the internet-famous sisters, ‘making it’ was never the goal—with the platform still so new, it didn’t seem like an option. “We were just having fun and posting on TikTok like everyone does, and that’s what we still do, just for a bigger audience.” Posting her first video in March of 2019, Charli’s rise has been astronomical, as she admits: “It feels crazy. Like I barely know more than 100 people personally and more than 90 million people follow me on TikTok. I can't really wrap my head around it.”

Although the D'Amelios love the sense of connection they feel while engaging with their followers (both on the platform and in real life), the sisters’ only gripe with the fame is the “hate” that comes along with it. Viral videos aside, they’re regular teenagers navigating the complexities of life and social media, reading comments, checking likes, and overthinking (you know the drill). “Words can really hurt sometimes,” they confess, “but we get through it by having an amazing support system.”


Partnering with Morphe to launch Morphe 2; a sub-collection of easy, multipurpose makeup, means they have joined the likes internet stars James Charles, and Madison Beer as part of the “Morphe family”. Charli started wearing makeup as a young dancer, and Dixie would help her sister with her stage looks. “It was a fun experience for us,” they say, thinking back.

As for their favourites from the line, Charli loves the Wondertint Cheek & Lip Mousse in the shade ‘FYP’. Almost indescribable in texture (soft and squishy but also feels like nothing), it blends into cheeks (“you can literally use your fingers,” says Charli) for a soft-focus flush. “I also love the highlighters since they have such an easy applicator and look natural and dewy,” she shared. All about a subtle wet look, Dixie’s favourites are the Jelly Eye Shimmers and Glassified Lip Oil. “You can throw both of them on so easily and it looks like you put in a lot of effort when really it took three seconds.”

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In a year of uncertainty, the duo delivered hours of entertainment and joy to their millions of fans as part of their mission to use their platform for positivity. “We’re all going through a lot right now, so I think spreading as much love as you can goes a long way.”

The sisters walk the thin line between influencer and role model, which, for teenagers still finding their way (and having to deal with their crushes and friendships, publicly), is a huge amount of pressure. “It feels amazing and so crazy at the same time,” they say. “It may seem hard in the moment to mess up and somehow turn a mistake into a positive, but it always helps in the long run and makes you grow as a person."

Coming into the end of 2020, Dixie plans to channel her positivity into her blossoming music career—her debut song ‘Be Happy’ has amassed millions of views and plays on Youtube, Spotify and of course, TikTok. Charli, on the other hand, is slated to release her first-ever book, a non-fiction guide to staying positive in the face of cyber bullying. For these two, it’s just the beginning.

Shop Charli and Dixie D’Amelio’s Morphe 2 must-haves here.


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