MECCA MUSE

Everything you need to know about microneedling according to BeautyBio founder, Jamie O’Banion

Just for a moment, imagine that applying your skincare products is analogous to planting, say, tulips in your backyard. Now, many of us certainly aren’t gardeners (I for one can’t keep a pot plant alive to save myself). However, when founder of BeautyBio, Jamie O’Banion, talked me through this “skincare is like tulip bulbs” analogy, the idea of incorporating microneedling into my routine immediately made sense.

Picture this: if you placed tulip bulbs on top of the soil in your garden and walk away—nothing would happen; they have to be planted properly to bloom. The same can be said for your skincare; you wouldn’t want all those precious ingredients to just sit on the top of skin, but to have them absorb further so you can make the most of them. O’Banion explains further: “when you can plant skincare deeper in the skin you can see incredible results.” As she goes on to explain, “microneedling unlocks the power of your existing skincare by providing 200 times better absorption of whatever you're investing in.”

Microneedling doesn’t only assist with better product absorption, it also promotes a plumper, more fresh-looking complexion. Back to the garden just for a moment, O’Banion explains that “just like when you aerate the lawn, naturally, that forces healthier soil—you can think of your skin in the same way, after microneedling you’ll experience skin that appears rejuvenated.”

If you’re intrigued, there’s even more to discover about BeautyBio, their tools and their skincare, too. Read more of what O’Banion shared below.

GETTING TO KNOW THE GLOPRO MICRONEEDLING TOOL

Since its launch, BeautyBio’s GloPRO Microneedling Tool has become the number one beauty tool in North America, and now it’s available at MECCA for you to try. The tool itself in made up of 540 tiny little surgical stainless steel needles that are shaped in such a way that they just gently part the skin cells, all you need to do is roll the device over clean, dried skin for one minute and apply your skincare (rolling at night is best). The brand recommends using their GloPRO Skin Prep Pads - Clarifying Skin Cleansing Wipes with Peptides prior to rolling. They help lessen the risk of breakouts; there’s no alcohol in them because alcohol can dry the skin. These are also great if you’ve been experiencing maskne, too.

There are a number of attachments to choose from as well, each designed for different skin densities. We’re talking lips (“helps instantly create the appearance of fuller, plumper lips and soften appearance of fine lines on and around the lip area”), body (“the body adjustment head is a far more efficient treatment because it's wider, to get the broader areas of the body”), and eyes (“the eye attachment head is quite a bit narrower, so you can get right underneath the the ocular bone”). As for the sensation when you’re actually rolling the GloPRO across your skin? “I’ve heard it described as the same feeling as when a kitten licks your skin,” O’Banion says with a laugh, “there's a bit of an abrasion to it, but it's not uncomfortable. I am a total wimp; I don't do pain well. But you can't press too hard, you just let the weight of the tool glide over the skin.”

THE CONCEPT OF ‘VERTICAL EXFOLIATION’

O’Banion speaks a lot about ‘vertical exfoliation’, which is what she deems microneedling. “If you think how most other techniques for the skin, like dermaplaning, microdermabrasion, even chemical peels are all horizontal exfoliation. Whether you burn it off, fry it off, scrub it off, your body doesn't care—but those have more downtime,” she explains. “So, what I like about vertical exfoliation is it's like being able to remodel the kitchen without tearing the whole house down. Just like when you think about aerating the yard, you don't swap out your entire grass—you aerate, which allows you to have quick recovery time and have healthier soil. There's no downtime with microneedling.”

PAIRING SKINCARE WITH MICRONEEDLING

As a brand that’s well known (and loved) for both their skin tools and skincare, we proposed to O’Banion what she considers more important of the two. “It's the combination of tools and topicals together that has contributed to women and men being able to look younger than ever before,” she explains. “I will say nothing can match the power of your body's own rejuvenation response; it's something that's hardwired into us as a survival instinct. But, when you can tap into that response and then ignite that natural response through powerful topicals, it's phenomenal.”

Speaking of powerful topicals, O’Banion explains more about R45 The Reversal 3-Phase Retinol Booster System, their number one selling topical. “We have sold millions of units of this product worldwide, and it's become, for us, not just iconic but liberating. It’s truly a retinol revolution. Everyone can use it and it releases deeper into the skin than typical over-the-counter retinol,” she explains.

“It’s very ‘goof-proof’,” starts O’Banion “you start with phase one, then you can advance to phase two which is 50 percent stronger, then advance to the third phase which is 50 percent stronger again. Then you put it away and you’re done. Come back in six months.” The brand’s The Nightly Retinol + Peptide Repair Serum can be used in between your bi-yearly R45 The Reversal 3-Phase Retinol Booster System application if you wish. And yes, you can apply the R45 after microneedling. O’Banion advises, “anything over the counter is great and totally fine to be used with GloPRO. If there is something that is clinically prescribed, like a really intense acid, then you should talk to your physician or spot test.”

And as for O’Banion’s go-to ingredients to use alongside her GloPRO routine? “I would say without a doubt, retinol. It’s the most powerful ingredient from an anti-ageing perspective. From a prevention perspective, SPF is critical—otherwise it’s like you’re running on a treadmill while eating a hamburger. “Why do all this great stuff to your skin and not protect it?”

WHERE TO START WITH BEAUTY BIO

“I would say start with GloPRO Microneedling Tool. Use it with what [skincare] you own, and you'll start to rediscover, or discover for the first time, some of the ingredients that maybe you weren't getting 100 percent of the benefits of.”

FINAL THOUGHTS FROM O’BANION

“We introduced microneedling into the clinical medical space almost 15 years ago. At the time, the proposition of saying, ‘hey, we're going to use these tiny little needles to help stimulate the skin,’ was certainly very new and disruptive. When you say it out loud, it sounds kind of crazy,” O’Banion explains. “But I love that quote by Henry Ford, the inventor of the Model T car: ‘If I asked my customers what they wanted, they would have told me a faster horse’.”

“We are committed as a brand to pursue the best and offer that to people. I would say the revolution of microneedling skin stimulation has been tremendous. It’s a tool of empowerment, figuratively and literally for people—and adds so much value, because it's something you own for life.”

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