We’re all talking about…
urban decay’s new game-changing primer

Illustration by Jae Jun Kim.

Yes we know. You’re busy. And you’ve got to fit feed scrolling, inbox triage, breakfast prep, and some form of exercise into your early morning. Which leaves you with 3.4 minutes of mirror time. So you focus on the obvious, face-changing makeup moves (brows, lashes, lips, and necessary camouflage). Stop right there. You could be missing one of the biggest, most compliment-inducing moves you could make. The move that improves your skin, your makeup finish, your everything. Let us introduce you to the new primer that’s worth finding the time for. And not just once a day, P.S.

Primers are having more than a moment and right now, Urban Decay are leading the charge when it comes to skinnovative, work-harder-for-you-faster formulations. Meet their new Quick Fix Hydra-Charged Complexion Prep Priming Spray. A true multi-tasker, it will prime your skin and makeup for the day ahead while being at the ready to act as the skin care equivalent of the F5 button when your makeup needs a reboot later in the day. In fact, we’ve been reaching for this little bright green bottle multiple times a day truth be told; as a first-thing spritz to wake up tired skin, as a constant companion (gently misted over makeup) to counter those mid-afternoon, parched feels courtesy of air conditioning and global warming, and even post-cleanse at night to calm and condition the skin.

Antioxidants, vitamins and coconut water work quietly behind the scenes, nudging your skin’s moisture levels higher. Translation: happily hydrated skin and fresher foundation for longer. And that, friends, should be inspo enough to find an additional five seconds of spritzing time in your morning right?


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