You know our beauty obsession runs deep. We live for glow-brighter highlighter, lips that pop, brows that rock, perfectly-flicked liquid liner that just doesn’t stop. We wake up for makeup. We breathe it, we dream it—and now? We’ve bottled it.

On 1 August, we’re launching a brand-new makeup signature line, MECCA MAX. Think of it as the perfect alchemy of this beauty obsession – we’ve taken our in-store knowledge, added our passion (fun and energy), mixed in our artistry expertise and the result? A haul of need-them-now essentials.

In plain English: 206 seriously amazing products across skin, complexion, eyes, lips, nails, lashes and beauty tools (and that’s just to start!).

There are double-ended mascaras, a multitude of lipsticks in hi-def, sheer and matte finishes, illuminator that you can see from the heavens and so much more. Oh, and if that wasn’t enough, MECCA MAX-imising your haul does not mean minimising your bank balance – the average price point is a very pocket-friendly $20.

So while we can’t give too many secrets away just yet, allow us to whet your appetite with a little teaser video above.

Beauty Junkies, we cannot stress this enough: set your alarm, add an alert in your phone and write it on your hand—you do not want to miss this one.

MECCA MAX launches exclusively into Mecca Maxima stores, MECCA in Myer stores and at mecca.com.au on August 1, 2017.

Words by Helene Pappas