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2020: it’s been a great year for tie dye tracksuits but an interesting one for our crowning glory.
Lockdowns and hairdresser closures (particularly in Melbourne where MECCA HQ is based) have brought on a
sort of unintentional rehab for hair - a forced break from colour treating and an opportunity to embrace the
texture you were born with.
Look to TikTok and this trend is global: a collective reclamation of curly hair with people not only
embracing curls but doing everything in their power to reveal and better them. It’s called The Curly Girl
Method and it has over 100 million views to prove it. Randy Shamma, avid TikToker and educator at Bumble and bumble explains the
popularity. “I think it’s highly celebrated to wear your natural curl, and this method has been key to
helping encourage you to do just that.” It’s also a great way to express yourself. “It's exciting to see
individuals embracing their curl, hair comes in all shapes and sizes and is as personalised as your
signature, so I am an advocate for indulging in self-expression,” he says.
With a comprehensive list of commandments, The Curly Girl Method gives it to you straight targeting the
specific needs of this type of hair. “With all its personality, curly hair suffers from extreme dehydration
and therefore requires less shampooing, or really more co-washing (washing with conditioner), than straight
hair to help avoid frizz and prevent breakage,” explains Carla Rinaldi of Roots Society hair education.
Nancy Twine, founder of Briogeo adds that it involves “a unique product layering technique that helps you care
for your curls and achieve a healthy, defined texture,” to build and maintain hydration from using a
conditioning, sulfate-free cleanser or co-wash, deep conditioning treatments and avoiding sulfates, waxes
and (gasp!) heat styling.
It doesn’t matter if you’re wavy, kinky or coily, by following this guide you’ll get curls that are
well-formed and frizz-free...it can even reveal curls you didn’t know you had.
READ MORE: Hair texture — what is it and how do you know yours?
1. Restore factory settings
First up, we’re taking your hair back to ground zero with a clarifying shampoo, such as Bumble and bumble
Sunday Shampoo, to remove product
residue from your strands. As these products contain sulphates, only follow this step when you’re first
starting out or after using styling products containing silicones and waxes (it happens).
2. Wash this way
Cleaning your hair now involves a co-wash (conditioning wash) or a hydrating and sulphate-free shampoo.
“Curly hair is more susceptible to breakage; when curls become damaged, the hair cuticle lifts and this
makes the hair dry and brittle,” explains Twine. “When choosing products to care for curls, it’s important
to look for ingredients that seal down those lifted hair cuticles.” Briogeo’s sulphate-free Curl Charisma Rice Amino + Avocado
Hydrating Shampoo is powered by tomato fruit ferment, rice extract, and amino acids, which work to
repair existing damage, prevent future breakage, and lock in vital moisture for healthy curls. As with all
non-sudsing shampoos, make sure to really work the product into the scalp and give a good scrubbing for at
least a minute before rinsing.
3. Conditioner is key
After a good shampoo, saturate your hair with a hydrating conditioner (such as Briogeo Curl Charisma Rice Amino + Shea
Curl Defining Conditioner) or a treatment (such as Bumble and bumble Curl Butter
Mask). Comb the product through with a wide-tooth comb or Tangle Teezer Wet Brush. Rinse but
don’t wash it out completely, it’s good to leave a little in.
viewing of products
4. Raking it in
Now out of the shower, apply a moisturising and defining styling product onto sopping wet hair raking it
through the strands with your fingers and scrunching onto ends. “Typically, the tighter the curl pattern,
the less you should brush or comb as this could disrupt your curl pattern and could create unwanted frizz,”
explains Shamma. “When working with curly hair, I recommend using your hands/fingers as tools to rake
through and apply products while styling.”
5. Dry to a tee
Step away from the heat tools, instead TikTok pros would have you use a cotton t-shirt to dry your hair.
“Drying hair with traditional towels can be too abrasive for curls and can cause more damage,” explains
Twine. Not willing to part with your favourite band tee? Microfibre cloths, such as the Aquis Rapid Dry Turbans are just the
thing you need. First you want to scrunch and remove the wetness then do something called the plop.
“Plopping is a method that helps you press the product into your hair to encourage your natural curl/texture
while also protecting and allowing it to set without disruption. That is indeed the key, style and let it
dry,” says Shamma. Simply flip your head over, pile the wet hair on top and then secure it by wrapping up
the turban — just be sure not to let your ends get caught in the twist. Leave it to dry, or overnight
and wake up to bouncy defined curls.
6. Keep it fresh
If you find your curls start to flatten and frizz on day two and beyond, give them a little lift with Bumble and bumble Bb. Curl
Reactivator to refresh and restyle your curls between washes.
So thinking about embracing your curl? Shamma puts it best: “My advice is simple and pure – Be your
AUTHENTIC self (from roots to boots) because no one else can be YOU the way you can be YOU.”