Our top 5 products to try from Volition, the first ever user-generated skincare brand

After seeing countless skincare products fail (and realising this was due to the fact that consumers were brought into the process way too late), Brandy Hoffman and Patricia Santos launched Volition, a brand that allows (and, if anything, encourages) consumers to lead their product innovation by submitting ideas online.

It couldn’t be more simple, honest and refreshing: the best, most viable pitches are then chosen and paired up with labs, to be developed alongside the consumer (or as they like to call them, the innovator). The final formulas go up for vote on the brand’s website, and the winning products earn a spot in Volition’s tried-and-tested product line up… and on your face. It’s collaborative, user-generated, gen-z beauty in its finest form, and we couldn’t be more excited to launch Volition’s clean, cruelty-free and undeniably fruity formulas here at MECCA. Keep reading to discover our top five from the brand.

Strawberry-C Brightening Serum

Oft overshadowed by the zesty orange, strawberry is an underrated skin brightener, naturally packed with powerful vitamin C (14 percent more than that of orange). With 20 percent strawberry-derived vitamin C in this glow-getting radiance serum (it even smells faintly of strawberries, without the sweetness), you can trust it’ll deliver on smoother, plumper, brighter skin. Formulated to target dull, dry, uneven skin prone to redness and fine lines, Volition’s subtly impressive serum is also formulated with Kakadu plum—another C-rich fruit—hydrating hyaluronic acid, and soothing cucumber fruit water for instant calming and brightening benefits. Pop this serum on morning and night right after cleansing and toning, before moisturiser and SPF. Co-founder Brandy Hoffman also loves this product, naming it one of her favourite products she’s ever formulated. “I remember the first time I tried the prototype and immediately saw a difference. My skin is noticeably duller when I don’t use it regularly,” she says. “It is not a very well known fact that strawberries contain more vitamin C than oranges and also pineapples, and so Volition’s 20 percent vitamin C serum packs a punch when it comes to the delivery of this all important brightening ingredient.”

Snow Mushroom Water Serum

We’ve spoken about the power of fungi in skincare before, and this unique serum from Volition is a testament to that. Similar to that of hyaluronic acid, snow mushroom holds nearly 500 times its weight in water, enabling the serum to deliver a total surge of moisture to the skin, while naturally minimising pores and creating a plumper, smoother complexion. In addition to snow mushroom, the hydrating serum features ingredients like watermelon and apple extract for a spike of skin-brightening vitamins C and A, as well as detoxifying marine water and soothing, B5-rich lentil extract. It’s the ultimate serum for those that experience dryness, enlarged pores and uneven skin texture. “It was definitely a challenge in the best possible way,” says Hoffman. “We needed to make sure the ingredient was processed in a way that we harnessed all of it’s amazing benefits. It was important to make sure it had the highest concentration but it was affecting the texture. After too many samples, we nailed it. We exceeded our team and the innovator, Keidy’s expectation and it became one of our best sellers and best reviewed products in our brand.”

Celery Green Cream

Drop the morning juicing and direct your celery hit to your skin with this oil-free moisturiser. Incredible for purifying the skin, the celery seed extract in this one-of-a-kind moisturiser works to minimise the appearance of pores for a close-to-flawless appearance. It’s also filled with superstar ingredients like hyaluronic acid, plumping peptides, and calming cucumber and lavender extracts to clear up your skin from visibly enlarged pores, fine lines and uneven skin texture. Try it once and this lightweight, almost gel-like hydrator is sure to become a routine staple, morning and night.

Turmeric Brightening Polish

Turmeric is a modern superfood and centuries-old skincare powerhouse, and this brightening polish puts it to use in the best way possible, pairing it with nourishing olive and sesame oils, toning sandalwood extract and exfoliating walnut shell to brighten, hydrate, refine and tone the skin, all at once. Extracted in a way not to stain the skin with its canary yellow colouring, turmeric also acts as a potent anti-ager in this polish to fight premature signs of aging while renewing skin to target hyperpigmentation, blemishes, dullness and dry patches. It’s also co-founder Patricia Santos’ favourite product. “I love that the Innovator, Anuradha, was able to share her cultural-rich Turmeric scrub with everyone. She came to us wanting to solve the staining and making it more shelf-stable than a DIY. It turned out to be a sophisticated, highly effective and culturally important product. We believe representation is so important and it starts with the people behind the product ideas.”

ACV Resurfacing Pads

Whether it have been for our hair, face or body, we have all toyed with apple cider vinegar in a DIY beauty treatment, and these hardworking resurfacing pads take it to a whole new level (that actually works). Transformed into a skin-safe face peel, these fruity pads are soaked with AHA-rich apple cider vinegar and citrus extracts, spiked with glycolic acid to deliver on gentle chemical exfoliation. Perfect for all skin types and concerns, these 100 percent cotton (compostable) pads help to remove dead skin cells from the surface, revealing bright, plumped skin while reducing excess oil and minimising the appearance of lines. The result is radiant, refined and refreshed skin, pretty much instantly.

READ MORE: Glycolic acid: the glow-boosting gamechanger your skin needs


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