MDM Flow MDM Flow
Collage by Kitty Callaghan.

Think: Pigmented pout, oversized gold hoops, and Salt-N-Pepa on repeat.

Was it the millennial revival of matte brown lipstick? Or the cameo appearance by old-school hero Missy Elliott at the last Super Bowl Half Time show? Whatever prompted our collective need for 90s hip-hop vibe everything, we’re here for it.

We’ve traded heels for Adidas sneakers and dusted off the oversized gold jewellery but still, we need more. We need colour with attitude. We need fierce beauty. We need MDMflow.

With its gold-bullet casing cueing a rewind to the chunky gold chains and hoops that have decorated every hip-hop video since the dawn of time, MDMflow’s sharp line up of lipstick shades read like a Spotify playlist of nostalgic beats: ‘Bossy’ (shout out to Kelis), ‘Sweet Escape’ (calling Gwen Stefani) and ‘Empire State’ (hello, Alicia Keys).

The 14 so-now lip colours, in classic bullet and liquid form, are richly pigmented (and impressively vivid on darker skin tones), uber nourishing and have a trick or two up their sleeves. Exhibit A: The pink ‘Panther’ hue was created by placing red pigment inside white pigment. Rub your lips together and the colour becomes brighter.

So, pump up the jam and step to it—these pout pigments are everything we never knew we always wanted.


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