CURRENTLY COVETING

Everything you need to know about Drunk Elephant’s new hair and body range

“Skin is skin, and whether we call it the scalp or the eye area or the legs, it can only function at its healthiest when it’s treated with smart, nourishing, skin-compatible ingredients,” says Tiffany Masterson, the founder of Drunk Elephant to The Memo. “Our hair and scalp want what our face does — products are loaded with the types of ingredients which help them thrive and function as they should — and these formulas have made that possible. We didn’t skimp on actives and beneficial ingredients because we feel that every inch of your skin — whether it’s on your scalp or below the neck — deserves the same advanced treatments as your face.”

Skincare-level ingredients for your hair and body

“I approach the formulas for hair and body exactly the same as with skincare,” says Masterson. “That’s kind of a boring answer, but my philosophy and style is pretty straight forward!” She does admit that she found it difficult to find hair and scalp formulas that were consistent with her own personality philosophy, “especially avoiding the types of ingredients I knew were problematic.”

… including Marula oil

One of Drunk Elephant’s signature ingredients in its skincare is Marula oil which is also used in the Cocomino Glossing Shampoo and the Wild Marula Tangle Spray. “Marula oil is high in antioxidants and omegas, helps moisturise, smooth and add shine to the hair,” says Masterson. The Cocomino Marula Cream Conditioner also has Marula butter, “a super-pure concentrated butter derived from Marula oil that’s rich in antioxidant polyphenols, lipids and fatty acids that deeply moisturises both skin and hair.” And, of course, it’s also in the Sili Body Lotion, the Kamili Cream Body Cleanser and the Sweet Pitti Deodorant which soothes and moisturises the underarm area, while keeping odours at bay all the while avoiding usual deodorant ingredients like baking oils, essential oils and aluminium-derived ingredients.

There’s no silicones in the hair collection

Unlike many other hair products, there’s no silicones in Drunk Elephant’s range. Following on from its skincare philosophy, it’s all about what ingredients are not in the formulations. But, for Masterson, it was a challenge. “Silicones are the industry-wide shortcut to getting smoother, shinier hair,” she explains. “Unfortunately, they’re also insoluble in water and have a tendency to build up on the hair and scalp. Finding alternatives that accomplished those benefits wasn’t easy, but we love a challenge and think we’ve cracked the code to haircare formulas that don’t rely on them, but still smooth, boost shine and help strengthen the hair.”

Drunk Elephant worked with celebrity hairdresser Chris McMillan for the hair line

And P.S. Chris McMillan is the man behind Jennifer Aniston’s famous ‘Rachel’ cut in Friends.

“We’ve known each other since we were kids. I just watched him become this iconic hairstylist, and it was one of the things that made me think I could do a line. We were at a friend’s birthday party, and we arrived at the same time. We were walking up the sidewalk when he said, ‘We should do a hair line.’ That was five years ago. I know how to choose ingredients and develop solid, unique and effective formulations. Chris can recognise immediately if a formulation is a winner and exactly how and if it should be tweaked. He has tried literally everything, so he has a lot to compare with. We were able to test on every different type of hair for two years, every day. Chris is my personal hairstylist — I wouldn’t have dreamed to do this with anyone else.”

The hair range has the usual suspects — but let’s talk about this scalp scrub…

We all have shampoo, conditioner and other hair treatments, but scalp scrubs are less known even though they are so effective. “This uses a combination of both alpha and beta hydroxy acids and plant cellulose beads to exfoliate. Build-up from products and sweat can clog the follicles and affect the way your hair grows.” Makes sense, right? “By exfoliating your scalp weekly, your hair in turn becomes healthier. It also includes six antioxidant-rich plant oils that are skin-soothing and nourishing to the scalp and hair follicle.” And, as Masterson reminds us, “taking care of your scalp is not any different fundamentally from skin anywhere else on your body.”

See more at MECCA LIVE — our 24-hour beauty update of new products, what's trending, video, lifestyle and more. Take a beauty breather and come say hi.

SHOP THE MEMO

viewing of products