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8 beauty founders on why their cult product is worthy of icon status

Ever wondered what makes beauty’s big hitters tick? We do, all the time. So, we went straight to the source, asking eight of our most iconic brand founders what makes their cult product that good. From the moisturiser that took out last year’s MECCA Beauty Election to the scrub that took over your feed in 2013, here’s what we managed to find out.

Briogeo Be Kind Avocado + Kiwi Mega Moisture Superfoods Hair Mask

“If your hair isn’t damaged but it’s definitely dry,” says Briogeo founder Nancy Twine, “this protein-free hair mask treatment is the perfect green smoothie for your strands.”

Twine—whose beauty beginnings started in her NYC kitchen—continues; “it’s enriched with naturally derived superfood ingredients and phytonutrients like avocado, kiwi, spinach, chia seeds, and cocoa seed butter, delivering an essential boost of moisture that leaves hair softer and more manageable. Plus, it smells amazing.”

READ MORE: Briogeo founder Nancy Twine on the importance of natural, high-performance hair care

By Terry Hyaluronic Hydra-Concealer

“It’s a high-performance skincare formula, created to treat the skin under the eyes and deliver brighter, healthier, less lined, and more hydrated skin,” says Terry de Gunzburg of her iconic concealer formulation.

The founder describes the formula and texture of the concealer as “totall y unique.” “It feels more like skincare than makeup, with two different molecular weights of hyaluronic acid, which offer much deeper hydration than a traditional concealer.”

Frank Body Original Coffee Scrub

“I may be biased but I can confidently say it’s the best body scrub in the whole world,” says Frank Body co-founder Bree Johnson of the coffee scrub that put A-beauty on the map in 2013. “It’s 100% natural, doesn’t cost the earth, and will make your skin feel like silk.”

Sunday Riley C.E.O Vitamin C Rich Hydration Cream

Founder of her eponymous skincare range, Sunday Riley is “a big believer of vitamin C.”

C.E.O Moisturiser has a type of vitamin C we call THD ascorbate, which is lipid-soluble and a quasi-drug in Japan and Korea. It is a very strong type of vitamin C that is stable,” she says. “It stays fresh in the jar and becomes an active form when applied. Once it’s on your skin, it converts into L-ascorbic acid with the enzymes on your skin. Because it’s lipid soluble, it’s able to sink in deeper into your skin.”

READ MORE: Everything you need to know about incorporating vitamin C into your skincare routine

Tatcha The Dewy Skin Cream

Tatcha’s The Dewy Skin Cream took out ‘best moisturiser’ in last year’s MECCA Beauty Election, and for good reason. “The Dewy Skin Cream is a lightweight, intensely hydrating moisturiser with a bouncy gel texture, explains Tatcha founder Victoria Tsai.

“The formula showcases the true magic of our team of scientists at the Tatcha Institute in Japan and is a perfect example of how they are able to innovate using both time-tested Japanese ingredients and advanced skin science to create clean, efficacious skincare.”

READ MORE: Tatcha’s Dewy Skin Cream took out ‘best moisturiser’ in this year’s Beauty Election – here’s why

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