5 types of creamy makeup to achieve dewy, bouncy skin

In December 2019, Refinery29 dubbed “creamy skin” as the new Korean skin trend to watch. As an evolution from glassy skin, creamy skin is about skin that’s soft and dewy. It’s less about shine and glow, but more about looking dewy, hydrated and like your skin has the subtle hum of inner radiance.

Both a skincare trend and also a look, the easiest way to achieve a creamy look with your makeup is with cream-based products. Cream-based makeup has a higher level of pigmentation and a stronger colour pay off than powders, so remember, a little goes a long way.

It’s also ideal for those of us with drier skin, particularly in winter when your face can use all the extra hydration it can get. For those with oilier skin or in warmer climates, set your cream-based products with powder on top.

Here’s five different types of products to get the creamy skin look with your makeup.


While many of us are familiar with foundations that have a creamy texture, layering creamy blushes on top gives your look a double hit of satiny, dreamy texture. Chantecaille Cheek Gelee Blush and Perricone No Makeup Blush have a gel-like creamy texture which makes it easier to apply to the face. And, with these, a little goes a long way, so start small before building up gradually. Both have hydrating properties in them; the Chantecaille has a featherlight texture and a glowy finish, while Perricone’s is more natural with dusty rose and coral tones. For another type of cream blush, the Westman Atelier Baby Cheeks Blush Stick in stick form can be applied onto the apples of the cheeks and blended out with fingers. The warmth from fingertips naturally melts the creamy product for an effortless, not-trying-too-hard look.

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For an ultimate creamy-skinned beauty look, the key to highlighter is for it to be satiny and pearly, not shiny. The RMS Beauty Living Luminizer is a balm-form highlighter that uses coconut oil as its base. Warm up the product with your finger and tap onto where you want to highlight your face; the inner corners, cupid’s bow and brow bones are safe bets.

The Perricone No Makeup Highlighter does what it promises in its name. It’s non-greasy so ideal if you have oily skin but are scared of looking more wet and less dewy, plus it has ingredients that hydrate the skin and even-out skin-tone. Likewise, the Josie Maran Enlightenment Illuminiser is another liquid highlighter but designed for dry skin with the inclusion of her signature Argan oil; it can be mixed into foundation or used as a primer to really amp up the glow, or even just with your daily moisturiser for a natural creamy look.

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Don’t we all love a product that can be used on more than one part of the face (or body)? NARS The Multiple was invented by the founder Francois Nars himself when he worked on a photoshoot in 1996 – he used the one lipstick on the model’s eyes, lips and cheeks. A cream-to-powder texture, it can be easily swiped on where you want a touch of extra colour and has been designed to use safely on eyelids, which are more sensitive to other parts of the face. Likewise, the clean beauty brand Ilia has concocted its own cream-to-powder Multi Stick; we love the shade All Of Me for a natural flush.

A quick and easy way to tie a look together, match the colour of the cheeks to your lips with the Stila Convertible Colour or the Lilah B Lip Cheek Duo which are designed to be used on both areas. While rubbing a bit of lipstick on your cheeks is a classic French girl hack, many traditional lipsticks are not designed to be used on the cheeks so can either end up patchy and chalky, or too greasy and unnatural-looking.

The Mecca Cosmetica Hydra Cheek Tint and Illuminating Balm Duo is a staff favourite at MECCA because it offers a blush and highlighter in one neat (and very photogenic) set. Both are highly pigmented, so just rub and tap on with your finger – as with so many other cream-based products, no tools are needed.

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Bronzer might be getting a bit of bad flack for being a part of the overly contoured look, but a creamy bronzer is a sure-fire way to ensure that it looks like it’s a part of your look, not drawn on. The Perricone No Makeup Bronzer is a weightless liquid formula that merges skincare with makeup. Apply it on top of your base with fingers (and, use this as an opportunity to give yourself a mini massage!) or mix it with your foundation or moisturiser for an all-over warm glow. The Chantecaille Radiance Gel Bronzer is slightly thicker formula that has a higher level of luminosity. Use fingers or a stippling brush with this one to ensure that it’s really blended in.

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Ah, velvety creamy textures for the lips – that just sounds good, doesn’t it? The YSL Tatouage Couture Velvet Cream range of lipsticks is a lightweight lip stain in a silky liquid that dries in a few minutes to stay on the lips (like a ‘tattoo’, hence the name) with enough body to deliver on high pigment. Plus, it lasts for over eight hours. We love the shade Nude Emblem 216, which is an ever-so-slightly warmed-up rosy hue. MAC Powder Kiss Liquid Lipstick is the one to reach for if you want a soft-focus blurred lip effect; its mousse-like texture ensures that it stays on the lips for over 10 hours. Another creamy option is Smashbox Always On Lipstick which combines long-wear high impact colour with a lip-smoothing primer oil for a comfortable matte look that won’t crease.

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