A Scent That Starts A Conversation

Photograph by Pete Daly.

Take a Russian creative, introduce him to the King of Comme des Garçons, and an intriguing new scent is born. Turns out Soviet street cool is a bottle-able thing. And it’s unisexy.

The man behind Comme’s cult new fragrance is Gosha Rubchinskiy, the Russian slashie photographer/designer/ filmmaker who’s been slicing up the fashion scene on a skateboard. The Moscow-based creative won himself a wildcard entry to London Fashion Week (he transported his entire streetwear collection in his suitcase), found himself a powerful fairy godfather (Dover Street Market and CdG boss Adrian Joffe), and his self-titled label got snapped up by the brand.

With friends like CdG, it was a matter of time before Gosha released a signature scent, worked up by the brand’s avant-garde perfume lab. The notes say it’s inspired by skateboarding on hot concrete in an anonymous Russian city. We say: there’s a spark of Blackcurrant, Haitian Vetiver and also the unexpected elements we expect from CdG like Angelica Root, Blue Chamomile and a herbal hit of Styrax (a type of bark extract). And it smells good; unisexy, fresher than box-fresh Stan Smiths and interesting, like it’s going to start a conversation. At which point you can casually relay what you’ve just learnt about Gosha. Street cred clinched…for a while, anyway.


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