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Fair warning: The latest scent from Byredo, the widely admired Swedish fragrance house, doesn’t come with a traditional tale of whimsy (read: Gypsy Water). Nor is it a love story or period piece (B’al Dafrique, Velvet Haze). Instead, it serves as an epilogue to the end of the world. Eleventh Hour is a political statement on environmental issues, rising sea levels and what the world might look like at its final moments.
While the fragrance is rooted in a seemingly tragic tale, the juice itself is truly optimistic—modern and airy. Bergamot and ban timmur pepper from Nepal provide an uplifting opening of citrus and spice. At its heart is wild fig, but not the occasionally polarising fig you’d expect; it’s sweet and alluring with a dangerous side. A woodsy dry down combining the warmth of tonka beans with notes of cashmere woods connect you to the cosmos and beyond. To miss this otherworldly fragrance might just be the end of the world.
September 2018Written by Romy Erdos
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