CURRENTLY COVETING

MECCA’s top 5 products to try from the Shiseido Makeup range

Did you hear? Shiseido Makeup just dropped at MECCA and the entire collection is coveted by makeup artists and beauty lovers around the world. The appeal? A reformulated collection of reimagined, practically-undetectable-on-the skin textures in gel, ink, dew and powder paired with high-impact colours.

We spoke to the brand’s global artistry creative director, James Boehmer, about the brand’s launch into MECCA, the process of deciding on new colours and textures and the one product he admits he created just for himself (and that Antipodean beauty fans are going to fall for).

When it comes to developing such an innovative range, Boehmer says it’s always fun but can also be tricky trying to edit down products. “We do a lot more in development than what launches which is part of the fun. I think editing in general is the hardest thing, I want more colour, more product… an endless amount of choices. It’s the biggest challenge.”

Synchro Skin Self-Refreshing Foundation

There’s weightless foundations and there’s Shiseido’s Synchro Skin Self-Refreshing Foundation—yes, self-refreshing. What does this mean exactly? As Boehmer explains: “We were really inspired by the technology in our sunscreen. With sunscreen, you have to reapply it after your skin sweats it off or after water exposure, so Shiseido has found a way to have sunscreen activated by water and activated by sweat. So, we wanted that to happen with makeup. Everyone knows when you wear foundation that you want it to stay on, you don’t want it to settle into fine lines or fall into pores—so we sort of married what the big challenges are with complexion and what are the biggest factors that cause foundation to break down and created a foundation that would wear well in all scenarios or environments,” he explains. “We wanted a foundation that still looks like skin and has a natural finish, vitality and that looks alive.”

Once applied, the lightweight formula resists heat, humidity, oil and any slip caused throughout the day by facial movement. With zero fragrance and a feeling of instant hydration once applied, this is a good option for sensitive skin types especially. It’s completely customisable from a coverage point of view also. “You can apply it with your fingers for a really natural look, or if you want more coverage you can apply it with one of our tools—it builds really beautifully,” says Boehmer.

Minimalist WhippedPowder Blush

Not quite a cream, but not a traditional powder—this hybrid cheek product is somewhere in between with a deliciously lightweight whipped texture. The mousse-like formula transforms into an ultra-thin, featherlight powder with a soft matte finish that lasts all day. It’s a texture unlike any other on the market, and when it comes to nailing a texture like this it’s about sharing the creative process, says Boehmer. “When you get in the lab with the chemists and start developing products, you get the colours and the textures and you start playing with them, using them and putting them on different skin tones. I like giving them to friends and asking, ‘what do you think?’—the process is really quite amazing and fun.”

The key ingredients in this one include film forming resin—which helps the colour to adhere to the skin with ease—and flexible silicone powder which creates a silky feeling that never looks dry.

Synchro Skin Self-Refreshing Concealer

Similar to the Synchro Skin Self-Refreshing Foundation, this concealer has been created to help resist heat, oil, humidity and any slippage throughout the day. It instantly brightens under eyes and naturally masks any dullness or discolouration sans a heavy feeling or caking. The handy applicator has a precision tip to get into targeted areas while the curved edges are perfect for contouring and highlighting the features of the face. Once applied, use your ring finger to gently tap the formula onto your skin and blend to create a natural finish.

Kajal InkArtist Shadow, Liner, Brow

This four-in-one product is unlike anything we stock right now. Whether your time poor or want to experiment with vivid colour, the smudge-proof, crease-proof and waterproof pigment of this eyeliner, kajal, eyeshadow and brow colour creates any type of eye look (with 12 hours of wear to boot). Boehmer speaks fondly of this product, sharing how he was inspired by the traditional colours of Japan during creation. “I wanted very pure pigment and colours that were inspiring to use—like a very rich black, the perfect taupey brown inspired by the traditional tea house ceremony,” he explains. “It’s the first range I finished, and it really captures the spirit of ancient and modern Japan. And from an artistry point of view, the formula, ease of use and precision of the product just made it the perfect product.”

To really experience what this product has to offer, try applying the fine point smoothly along the waterline of the eye or scribbled across the entire lid; then try blending out the colour with built-in sponge for an effortless smoky eye—no brushes needed.

Another brow product in the line-up that Boehmer loves is the Brow Ink Trio. “I have to say, selfishly, it’s the product I made for myself! I’m thrilled to see that it’s a one of our top selling products globally,” he says. “In my work as a makeup artist, I feel like the brow is the part of the face you can change the most with makeup—you can cover them, bleach them, make them full or straight. You can get so much uniqueness of character out of the brow. I developed this product so that people could have one thing that they could carry; you don’t need an individual brush or a gel or a powder—instead, just pencil on one side, a powder in the middle and a brush to blend.”

Colourgel Lip Balm

Now, on to the lips—the Colourgel Lip Balm is the perfect balance of pigment and hydration. It’s infused with humectant technology, which means its balm-meets-lipstick formulation offers lasting moisture and comfort. The fifteen richly vibrant colours in the range are all inspired by Japanese flora and fauna (think peony, bamboo and redwood). This is the product for someone that perhaps doesn’t like the feel of a lipstick but wants the colour payoff (it’s semi-sheer) and the lightweight comfort in lip product as well.

SHOP THE MEMO

viewing of products