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Long before there was J-Beauty, there was Shiseido. The Japanese skin care authority has been innovating since 1872, marrying Eastern traditions and high-tech breakthroughs. From the superfood-enriched Waso collection to the antioxidant-fuelled Ultimune range to the anti-ageing Benefiance lineup, there is a product for every skin type and need. Discover more...
For smoother, firmer and glowier skin, try the Shiseido skincare ritual. There are four key steps: soften, strengthen, moisturise and protect. A hydrating “softener”, used after cleansing, sets the stage for a dewy complexion. Follow with reparative serums for face and eyes (the Ultimune duo boosts skin from within), and age-defying moisturisers for day and night. Finish with an SPF to flaunt zen skin.
This global bestseller creates radiant and resilient skin.
Softening skin is a key step in J-beauty.
Counteracts dry skin and fine lines.
Firms and protects skin around the eye.
A high-tech nighttime recovery cream.
Shiseido is now available at selected Maxima and MECCA stores. Find a store.
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Using this serum has seriously strengthened my skin. My skin is more dewy, resilient and moisturised, and my makeup applies so evenly over the top!
APRIL, MECCA PR
If you've never heard of a skin softener before, you're not alone. But as Shiseido launches at MECCA, with its four-step J-beauty ritual for a healthy glow, these silky serums deserve your attention.