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Long before there was J-Beauty, there was Shiseido. The Japanese skin care authority has been innovating since 1872, marrying Eastern traditions and high-tech breakthroughs. From the superfood-enriched Waso collection to the antioxidant-fuelled Ultimune range to the anti-ageing Benefiance lineup, there is a product for every skin type and need.
For smoother, firmer and glowier skin, try the Shiseido skincare ritual. There are four key steps: soften, strengthen, moisturise and protect. A hydrating “softener”, used after cleansing, sets the stage for a dewy complexion. Follow with reparative serums for face and eyes (the Ultimune duo boosts skin from within), and age-defying moisturisers for day and night. Finish with an SPF to flaunt zen skin.
This global bestseller creates radiant and resilient skin.
Softening skin is a key step in J-beauty.
Counteracts dry skin and fine lines.
Firms and protects skin around the eye.
A high-tech nighttime recovery cream.
Shiseido is now available at selected Maxima, Cosmetica and MECCA stores. Find a store.
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Using this serum has seriously strengthened my skin. My skin is more dewy, resilient and moisturised, and my makeup applies so evenly over the top!
APRIL, MECCA PR