Japanese tradition meets skin care innovation.

Long before there was J-Beauty, there was Shiseido. The Japanese skin care authority has been innovating since 1872, marrying Eastern traditions and high-tech breakthroughs. From the superfood-enriched Waso collection to the antioxidant-fuelled Ultimune range to the anti-ageing Benefiance lineup, there is a product for every skin type and need. Discover more...

Four steps to luminous skin

For smoother, firmer and glowier skin, try the Shiseido skincare ritual. There are four key steps: soften, strengthen, moisturise and protect. A hydrating “softener”, used after cleansing, sets the stage for a dewy complexion. Follow with reparative serums for face and eyes (the Ultimune duo boosts skin from within), and age-defying moisturisers for day and night. Finish with an SPF to flaunt zen skin.

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  • Using this serum has seriously strengthened my skin. My skin is more dewy, resilient and moisturised, and my makeup applies so evenly over the top!
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