Japanese tradition meets skin care innovation

Long before there was J-Beauty, there was Shiseido. The Japanese skin care authority has been innovating since 1872, marrying Eastern traditions and high-tech breakthroughs. From the superfood-enriched Waso collection to the antioxidant-fuelled Ultimune range to the anti-ageing Benefiance lineup, there is a product for every skin type and need. Discover more...


Shiseido’s limited-edition skin-strengthening superstars

Glide and spritz on these hydrating, firming, and smoothing J-beauty essentials, formulated to shield skin from the visible signs of ageing, and strengthen against environmental aggressors.

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  • Using this serum has seriously strengthened my skin. My skin is more dewy, resilient and moisturised, and my makeup applies so evenly over the top!
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