The MECCA view: 
Show your locks some lovin’ with this soft hold, texturising pomade that can be used to add sexy texture to any style. As a versatile hair styling essential this balm not only controls unruly fly-aways with a soft hold finish but also adds textural piece-iness to modern cuts. Designed for medium to fine hair, this semi-matte finish pomade can be used to define styles, add texture, smooth blow-outs and protect hair. This water-based, light-weight formula is never sticky and is the perfect all-purpose styling product for any occasion.

Key ingredients:
Glycerin: this super smoother attracts water and binds it deep within the hair strand to nourish and soften.
Polymers: works to set styles and shape form hair for longlasting hold and shine.

Made without:
Parabens, sulphates, animal-derived ingredients and gluten.

Pair it with:
IGK 30,000 Feet Volume Shampoo
Philip B. Weightless Volumizing Conditioner
Aveda Pramasana Exfoliating Brush