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The world's best beauty brands + never-before-seen product = Beauty Junkie heaven.

  • Too Faced
  • NARS
  • Urban Decay
  • Hourglass
  • M.A.C
  • Smashbox
  • Stila
  • BareMinerals
  • Yves Saint Laurent
  • Drunk Elephant
  • Origins
  • Kate Somerville
  • Mario Badescu
  • Dermalogica
  • Bumble and bumble
  • REN
  • Glamglow
  • Ciaté
  • Billion Dollar Beauty
  • ghd
  • Skyn Iceland
  • In Your Dreams
  • Maison Margiela
  • Grown Alchemist
MECCALAND-Illos-TooFaced MECCALAND-Illos-Nars MECCALAND-Illos-MeccaMax


Our fave YouTube and Insta Superstars joined us at MECCALAND 2018 to create the ultimate crew. Get to know the gals…

Our fave YouTube and Insta Superstars joined us at MECCALAND 2018 to create the ultimate crew. Get to know the gals…



25-year-old New Zealand-born beauty
Started vlogging in 2009
Made the Forbes list of world’s most powerful beauty influencers
Loves a nude lip

Appearance times:
Friday 13 April: Session 1
Saturday 14 April: Session 1
Shani Grimond

Shani Grimmond

1.4 million YouTube subscribers
20-year-old from Brisbane
Has her own merch

Appearance times:
Friday 13 April: Session 3 & Session 4
Saturday 14 April: Session 2 & Session 3
Sunday 15 April: Session 1 & Session 2
Bella Fiori

Bella Fiori

20-year-old brunette beauty
Over 1 million subscribers on YouTube
A self-taught makeup artist
Loves animals

Appearance times:
Friday 13 April: Session 2 & Session 3
Saturday 14 April: Session 3 & Session 4
Sunday 15 April: Session 2
Sammy Robinson

Sammy Robinson

410K loyal followers on Insta
Over 550K followers YouTube
Sydney-based bronzed babe
Recently won a Teen Vogue award

Appearance times:
Friday 13 April: Session 1 & Session 2
Heidi Hamoud

Heidi Hamoud

Melbourne-based makeup artist
Over 385K Insta followers
Her holy-grail foundation is MECCA MAX Life Proof Foundation
Loves cooking and fitness

Appearance times:
Saturday 14 April: Session 1 & Session 2
Sunday 15 April: Session 3 & Session 4


MECCALAND is a new first of its kind beauty experience created by MECCA. MECCA have expertly curated a playground of festivities from the BEST in global beauty brands. The brand lineup can be found on our website.

MECCALAND is in a limited capacity urban warehouse location accessed via a laneway. The laneway entry point is at 2 Chelmsford Street, Kensington in Victoria.

13, 14, 15 April 2018

There are four session times per day:

7.30pm-10.30pm - over 18s only

Tickets will go on presale to MECCA Beauty Loop Members on 26 February at 8am and then will be released to the general public on 27 February at 8am. Please note you must be a Beauty Loop member prior to 24 February to access the presale (you will be notified of the presale via email so keep an eye out in your inbox). To become a Beauty Loop member, please sign up here - Ticket sales will only be available online via the MECCALAND website.


The ticket includes entry to the event, access to global brand experts, main stage entertainment and appearances and a MECCALAND tote bag on arrival. PLUS roaming treats, beauty touch-ups and complimentary samples.

Everyone entering the festival must have a valid ticket regardless of their age. So if you’re bringing your Mum, she needs a ticket.

We do not recommend bringing children under the age of 5 to the festival due to the nature of the event. All children regardless of age require a ticket.

We are sorry to hear you are having trouble purchasing tickets. Please contact our Customer Service team on 1800 705 800 or 03 9420 7374 and they will endeavour to assist you.

Each ticket is valid for one three-hour session. During the session time you purchase you are free to explore all of the wonders of MECCALAND from main-stage activity to super-exciting installations from the world’s hottest beauty brands, makeup masterclasses, access to limited-edition products and appearances from your favourite YouTube Superstars plus hundreds of Insta-worthy moments. We’ll send you tips in advance of the festival on how to make the most of your session time.

You only need to purchase a ticket to a single session. We have carefully designed each three-hour session so that you will experience everything MECCALAND has to offer within this time frame.

A little but not much. Influencer appearances and main-stage activity varies across sessions but the overarching experience, including those super-exciting beauty brand installations, is the same across all sessions.

All brands will appear at all session times.

In addition to the MECCALAND crew (names and session times listed below) there will be surprise appearances from top beauty experts, influencers and celebs throughout the festival. All will be revealed when you get there!

Each session will include an appearance from one or more of your favourite beauty YouTube and Insta Superstars, including Sammy Robinson, Shani Grimmond, Bella Fiori and Heidi Hamoud. PLUS there will be a surprise mystery guest! The schedule is as follows*:

Friday 13 April:
Session 1 (9am-12pm) - Sammy Robinson & Mystery Guest
Session 2 (12.30pm-3.30pm) - Sammy Robinson & Bella Fiori
Session 3 (4pm-7pm) - Bella Fiori & Shani Grimmond
Session 4 (7.30pm-10.30pm) - Shani Grimmond

Saturday 14 April:
Session 1 (9am-12pm) - Heidi Hamoud
Session 2 (12.30pm-3.30pm) - Heidi Hamoud & Shani Grimmond
Session 3 (4pm-7pm) - Shani Grimmond & Bella Fiori
Session 4 (7.30pm-10.30pm) - Bella Fiori

Sunday 15 April:
Session 1 (9am-12pm) - Shani Grimmond
Session 2 (12.30pm-3.30pm) - Shani Grimmond & Bella Fiori
Session 3 (4pm-7pm) - Heidi Hamoud
Session 4 (7.30pm-10.30pm) - Heidi Hamoud

*Please note the talent line-up and schedule are subject to change.

Yes, there will be a chance to meet our MECCALAND crew during their allocated session times. However please note that on the day their time will be limited so make sure you plan your time carefully. More details on the event schedule will be released closer to the festival date.

No, MECCALAND has very limited capacity and session times cannot be changed.

No, tickets are non-refundable.

No, tickets are non-transferable.

Night sessions 7.30pm - 10.30pm are 18+ years old. All other session times are open to all ages.

The over 18s session does not differ from the other sessions, the experience offered is the same. This session has been specifically created for safety precautions due to the later finishing time.

Each session will have an allocation of MECCALAND limited-edition product and merchandise for purchase however particular items may sell out during your selected session time. So make sure you get in quick as the product is seriously limited!

PT is hands down the best way to travel to and from the festival, with trains and trams stopping right by the venue.

Public Transport
Trains, trams and buses all stop at Kensington Train Station – a short 4 minute walk to the festival entry point.

Bicycles, yes! These enviro-friendly beauties can be parked at the festival entry point.

There is NO parking at the venue and very limited 2 hour parking in the residential streets surrounding the area. We wouldn’t want you to miss out on any of the fun, so to make the most of your 3 hour session time we advise strongly against driving.

There is very limited drop-off space at the festival entry point, so whilst Uber is a viable option for travelling to the festival, you may find yourself waiting in a queue of cars leading up to the drop off point. We want you to arrive safely, so if a queue does form along Chelmsford Street, relax and please don’t attempt to disembark in the middle of the street.

MECCALAND is a CASHLESS event. Payments (including food and merchandise) can be made via EFTPOS only, so remember to leave your cash at home.

Yes, valid MECCA Gift Cards are accepted at the event.

Yes, a range of delicious food and beverages will be available for purchase at the venue.

Yes, all areas of the festival are wheelchair accessible. If you would like to discuss any other access requirements please contact

Yes, the festival will go ahead in all weather conditions. In the case of rain please do wear suitable weatherproof clothing as the laneway entry is not undercover and accessible by foot only.

Tickets are strictly non-refundable and non-transferable. Tickets are only valid for the session time stated. Ticket purchasers agree to subscribe to the MECCALAND mailing list for event-related updates. Evening session times are 18+ only (photo ID required), all other session times are all ages. Ticket holders <13 years must be accompanied by a parent or guardian who also holds a valid ticket. You may be photographed or filmed at the event. Special Guests line-up is subject to change. Wristband activation will be required for entrance into the venue. Wristbands are void when removed or tampered with. Full MECCALAND Terms & Conditions available on ticket purchase and can be found below.

Please contact our Customer Service team on 1800 705 800, 03 9420 7374 or