1. Home
  2. Makeup
  3. Complexion
  4. Primer Primer

Primers: the ultimate multitasker

They smooth, blur, grip, hydrate, illuminate and ensure makeup longevity: primers are the oft unsung beauty heroes in your kit that really go the distance. It’s the beauty investment that pays off (but never wears off).

Shop all Primer

Best Sellers What's New Top Rated A - Z Z - A Price (low to high) Price (high to low)
REFINE BY
Clear All
Showing 36 of 86
  • Hourglass - Veil Mineral Primer SPF 15 - 30ml
    HOURGLASS Veil Mineral Primer SPF 15
    $32.00 - $120.00
  • Stila - One Step Correct
    Stila One Step Correct
    $58.00
  • Hourglass - Veil Mineral Primer SPF 15 - 30ml
    HOURGLASS Veil Mineral Primer SPF 15
    $32.00 - $120.00
  • Too Faced - Hangover Primer
    Too Faced Hangover Primer
    $27.00 - $54.00
  • New Size
    Bobbi Brown - Vitamin Enriched Face Base
    Bobbi Brown Vitamin Enriched Face Base
    $30.00 - $88.00
  • New Size
    MAC - PREP AND PRIME FIX PLUS
    M·A·C Cosmetics Prep + Prime Fix+
    $26.00 - $39.00
  • New Size
    Bobbi Brown - Vitamin Enriched Face Base
    Bobbi Brown Vitamin Enriched Face Base
    $30.00 - $88.00
  • Tatcha - THE SILK CANVAS
    Tatcha The Silk Canvas Protective Primer
    $83.00
  • Tatcha - LIQUID SILK CANVAS
    Tatcha The Liquid Silk Canvas
    $83.00
  • Mecca Cosmetica - Lit From Within Primer 45ml
    Mecca Cosmetica Lit From Within Primer
    $17.00 - $40.00
  • Smashbox - Photo Finish Foundation Primer - 30ml
    Smashbox Photo Finish Foundation Primer
    $24.00 - $58.00
  • Laura Mercier - PURE CANVAS PRIMER ILLUMINAT
    Laura Mercier Pure Canvas Primer - Illuminating
    $60.00
  • Laura Mercier - PURE CANVAS PRIMER HYDRATING
    Laura Mercier Pure Canvas Primer - Hydrating
    $32.00 - $60.00
  • Laura Mercier - PURE CANVAS PRIMER HYDRATING
    Laura Mercier Pure Canvas Primer - Hydrating
    $32.00 - $60.00
  • New
    Too Faced - Primed & Poreless Face Primer
    Too Faced Primed & Poreless Face Primer
    $54.00
  • Nars - RADIANCE PRIMER
    NARS Radiance Primer
    $58.00
  • Hourglass - No. 28 Primer Serum - 30ml
    HOURGLASS No. 28 Primer Serum
    $35.00 - $104.00
  • Mecca Cosmetica - HYDRATING PRIMER 45ML
    Mecca Cosmetica Fresh Faced Hydrating Primer
    $17.00 - $40.00
  • MAC - STROBE CREAM PINKLITE
    M·A·C Cosmetics Strobe Cream
    5 Shades
    $56.00
  • Mecca Max - BRIGHT NOW ILLUM PRIMER 30ML
    MECCA MAX Bring On Bright Illuminating Primer
    $20.00
  • New
    Urban Decay - ALL NIGHTER FACE PRIMER MAT
    Urban Decay All Nighter Face Primer
    $57.00
  • MECCA MAX - Skin Filter Blurring Primer
    MECCA MAX Skin Filter Blurring Primer
    $20.00
  • Smashbox - THE PRIMERIZER
    Smashbox Photo Finish Primerizer
    $24.00 - $67.00
  • Smashbox - Photo Finish Primer Adjust
    Smashbox Photo Finish Reduce Redness Primer
    $24.00 - $62.00
  • bareMinerals - Prime Time Foundation Primer
    bareMinerals Prime Time Foundation Primer
    $42.00
  • Smashbox - Photo Finish Primer - Pore Minimising
    Smashbox Photo Finish Pore Minimizing Primer
    $24.00 - $62.00
  • Too Faced - PC PRIMED PEACH MATTE PRIMER
    Too Faced Primed & Peachy Cooling Matte Perfecting Primer
    $54.00
  • Nars - PORE SHINE CONTROL PRIMER
    NARS Pore & Shine Control Primer
    $58.00
  • Mecca Cosmetica - Soft Focus Smoothing Primer
    Mecca Cosmetica Soft Focus Smoothing Primer
    $17.00 - $40.00
  • M·A·C Cosmetics - FIX PLUS LITE 1
    Limited Edition
    M·A·C Cosmetics Prep + Prime Fix+ Shimmer
    2 Shades
    $39.00
  • M·A·C Cosmetics - PREP AND PRIME FIX ROSE
    M·A·C Cosmetics Prep + Prime Fix+ Rose
    $39.00
  • M·A·C Cosmetics - PREP AND PRIME FIX COCONUT
    M·A·C Cosmetics Prep + Prime Fix+ Coconut
    $39.00
  • Nars - SMOOTH PROTECT PRIMER
    NARS Smooth & Protect Primer
    $58.00
  • MAC - PREP AND PRIME SKIN
    M·A·C Cosmetics Prep + Prime Skin
    $55.00
  • Too Faced - DEW YOU PRIMER CARAMEL
    Too Faced Dew You Fresh Glow Luminous Face Primer
    3 Shades
    $54.00
  • HOURGLASS - Ambient Amplifying Primer - Dim Light
    HOURGLASS Ambient® Light Correcting Primer
    3 Shades
    $70.00
Showing 36 of 86
BACK TO TOP

The Memo

7 ways to make the most of your primer
The IN-TRAY

7 ways to make the most of your primer

We all know that primers are there to prep your skin for makeup, but they can do more than just that. We’ve asked the experts and shared our own experiences on how to really make the most of your primer.

READ MORE