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Created in 2012 by NYC’s go-to nail artist Jin Soon Choi, this sophisticated range of lustrous nail colour boasts a long-wearing, high-shine and 5-free formula—that’s become a backstage fixture at fashion week. Discover more...
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I have finally found my perfect pink nude polish in the JINsoon Nail Lacquer in Moxie! Such a gorgeous dusty rose, and super long wearing. I can't stop looking at my nails!"
Anna, MECCA Brands Team
One of the world’s most influential nail artists, Korean-born Jin Soon Choi moved to New York City in 1991 and quickly built a reputation as a rising freelance nail artist; her creative genius and flawless technique earning her praise from the fashion industry—and a loyal celebrity clientele. A decade and three salons later, Jin launched her eponymous range in 2012.